SEO & Marketing Automation Manager

Simpson Strong-Tie•Plano, TX

10d•$72,400 - $100,000•Remote

About The Position

Simpson Strong-Tie is hiring a senior individual contributor to lead marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that support customer engagement, digital performance, and business growth. Marketing automation is the role’s primary focus, including execution and optimization of email marketing, nurture programs, customer journeys, personalization, and automated workflows. The position also serves as the organization’s subject matter expert for SEO and GEO best practices. The role partners with the Senior Growth & Lifecycle Marketing Manager and teams across Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team. It supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys. This is a full-time, exempt position based in Plano, Texas, and eligible for remote work. Employees who live within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday. Domestic travel of up to 10% is required. Relocation is not available. The listed pay range is $72,400–$100,000 per year and reflects total compensation.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
At least four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies.
Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
Experience using analytics and performance reporting tools to drive optimization decisions.
Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
Strong communication and collaboration skills, including the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.

Nice To Haves

HubSpot experience is strongly preferred.
Experience supporting GEO initiatives and optimizing content for AI-powered search and discovery experiences.
Experience with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar; BrightEdge experience is a plus.
Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
Experience supporting global or multi-region digital marketing initiatives.
Experience in B2B manufacturing, construction, industrial products, distribution channels, or e-commerce.
Familiarity with CRM integrations, lead management processes, and marketing operations best practices.

Responsibilities

Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement.
Collaborate on audience segmentation using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned with customer needs and campaign objectives.
Work with the Vietnam Marketing Automation Team on requirements, documentation, journey logic, content assets, quality assurance, and deployment guidance.
Assist with campaign setup, audience selection, workflow configuration, testing, and launches in marketing automation platforms.
Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
Monitor marketing automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
Partner with Sales Operations, CRM stakeholders, and Digital teams to align marketing automation systems with customer data sources.
Document workflows, segmentation methodologies, automation standards, and operational best practices.
Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
Develop and execute SEO and GEO strategies to improve organic visibility, content discoverability, and AI-driven search outcomes.
Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
Partner with Content, Product Marketing, and Campaign teams on search-informed content recommendations and optimization strategies.
Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
Develop SEO and GEO recommendations, roadmaps, and prioritization plans aligned with business goals.
Ensure content is structured to perform across traditional search engines and emerging AI-powered discovery platforms.
Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.
Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
Optimize content structure and information architecture to improve customer experience and search performance.
Partner with content owners to update, consolidate, or retire outdated content and improve content hygiene.
Establish best practices for content organization, accessibility, metadata management, and digital publishing.
Partner with Digital Operations, UX, and Development to identify and prioritize technical SEO opportunities.
Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
Monitor website health and collaborate on initiatives that improve site discoverability and user experience.
Develop and maintain dashboards and reporting for marketing automation, email marketing, SEO, GEO, and content performance.
Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.
Translate data into actionable recommendations to improve customer engagement, conversion rates, and digital performance.
Present findings, insights, and recommendations to marketing stakeholders and leadership teams.
Design and execute A/B tests across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.
Document testing learnings and establish repeatable optimization best practices.