SEO & Marketing Automation Manager

Simpson Strong-Tie•Plano, TX

9d•Remote

About The Position

The SEO & Marketing Automation Manager is a senior individual contributor who leads marketing automation and lifecycle marketing execution while serving as the subject matter expert for SEO and Generative Engine Optimization (GEO). The role drives customer engagement, digital performance, and business growth through email marketing, nurture programs, customer journeys, personalization, automated workflows, and search optimization. Working in a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys, this role collaborates with Growth & Lifecycle Marketing, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team. The position is based in Plano, Texas, and is eligible for remote work. Employees within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday. Domestic travel may be required up to 10% of the time. Relocation is not available. The role is full-time and exempt, with a stated pay range of $72,400–$100,000 per year; the posting notes that this range reflects total compensation.

Requirements

Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
At least four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
Hands-on experience with a marketing automation platform such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technology.
Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance.
Experience using analytics and performance reporting tools to drive optimization decisions.
Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
Strong communication and collaboration skills, including the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.

Nice To Haves

HubSpot experience is strongly preferred.
Experience supporting GEO initiatives and optimizing content for AI-powered search and discovery.
Experience with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar; BrightEdge experience is a plus.
Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
Experience supporting global or multi-region digital marketing initiatives.
Experience in B2B manufacturing, construction, industrial products, distribution channels, or e-commerce.
Familiarity with CRM integrations, lead management processes, and marketing operations best practices.

Responsibilities

Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle programs across acquisition, onboarding, engagement, retention, and re-engagement.
Collaborate on audience segmentation using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
Develop, maintain, and optimize nurture programs, triggered campaigns, lead engagement workflows, and customer journeys.
Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations.
Work with the Vietnam Marketing Automation Team on requirements, documentation, journey logic, content assets, quality assurance, and deployment guidance.
Support campaign setup, audience selection, workflow configuration, testing, and launch activities in marketing automation platforms.
Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management.
Monitor automation performance and identify opportunities to improve engagement, conversion, lead progression, and customer experience.
Partner with Sales Operations, CRM stakeholders, and Digital teams to align marketing automation systems with customer data sources.
Document workflows, segmentation methodologies, automation standards, and operational best practices.
Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
Develop and execute SEO and GEO strategies to improve organic visibility, content discoverability, and AI-driven search outcomes.
Conduct keyword research, content audits, competitive analysis, and optimization initiatives.
Audit content and recommend improvements to findability, user experience, engagement, and search relevance.
Partner with Content, Product Marketing, and Campaign teams on search-informed content recommendations and optimization strategies.
Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
Develop SEO and GEO recommendations, roadmaps, and priorities aligned with business goals, including content suited to traditional and AI-powered search.
Monitor SEO and GEO performance trends and identify continuous-improvement opportunities.
Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
Ensure consistent use of metadata, alt text, taxonomy, tagging, and content governance standards across digital properties.
Optimize content structure and information architecture for customer experience and search performance.
Partner with content owners to update, consolidate, or retire outdated content and improve content hygiene.
Establish best practices for content organization, accessibility, metadata management, and digital publishing.
Partner with Digital Operations, UX, and Development to identify and prioritize technical SEO opportunities.
Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
Monitor website health and collaborate on initiatives to improve discoverability and user experience.
Develop and maintain dashboards and reporting for marketing automation, email, SEO, GEO, and content performance.
Analyze campaign, website, search, and engagement metrics, translating findings into recommendations for improved engagement, conversion, and digital performance.
Present findings, insights, and recommendations to marketing stakeholders and leadership.
Design and execute A/B tests across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
Apply testing insights to improve engagement, campaign performance, conversion rates, and search visibility; document learnings and establish repeatable optimization practices.