SEO Manager [Richmond, VA]

Workshopdigital•Richmond, VA

23h•Hybrid

About The Position

The SEO Manager operates with a high degree of autonomy to develop strategies and tactics that support client goals and organic marketing performance. The role builds and maintains strong relationships with day-to-day client contacts and senior stakeholders, troubleshoots client issues, tests new capabilities, and supports client growth. It also helps train new hires, identifies ways to integrate AI into SEO workflows, and supports sales deliverables for upsells and new business. The position manages organic search strategies for mid-to-enterprise accounts, including local, technical, and content SEO, conversion rate optimization, analytics and tracking, and performance against client KPIs. It uses AI and machine-learning tools to identify trends, support content planning and production, optimize for AI-generated search experiences, and automate repetitive SEO tasks. AI-generated output must be reviewed and refined for accuracy and E-E-A-T. The SEO Manager also contributes to client communications, reporting, business development, training, team collaboration, and special projects. The role is based in a hybrid workspace for Richmond employees. The expected base salary is $75,000–$80,000 annually, based on experience.

Requirements

At least 3 years of demonstrated agency experience with mid-to-enterprise-level clients.
Experience building strong client relationships; identifying, projecting, setting, and meeting client KPI goals; and managing workload and deadlines with minimal support.
Ability to create insightful, actionable, and accurate client strategy and reporting insights, and present data clearly and logically with minimal support.
Ability to create effective meeting agendas and lead client meetings with minimal support.
Ability to deliver core training as needed.
Proven track record managing a full workload of medium-complexity clients and some high-complexity clients.
Ability to temporarily take on additional work during crunch periods.
Familiarity with AI-native search engines and LLM-based research tools such as Perplexity, Gemini, Claude, or ChatGPT.
Ability to evaluate AI output for hallucinations or inaccuracies, particularly in technical SEO recommendations and data reporting.
Advanced written, verbal, and visual communication skills.
Advanced Microsoft Office and Google Workspace skills, particularly Excel and Google Sheets.
Advanced skills with SEMrush or Ahrefs.

Responsibilities

Develop strategies and tactics that support client goals and drive organic marketing performance.
Build and maintain strong relationships with clients and senior stakeholders, participate in client meetings, and communicate effectively with varied audiences.
Create and present accurate, insightful reports and analysis; identify and resolve client issues and proactively address client concerns.
Execute the Workshop Digital client flag process and go the extra mile for assigned clients within the scope of the SOW.
Seek, give, and share feedback and relevant information with colleagues; inform the SEO Team Lead of appropriate client concerns and relevant updates.
Participate in interviews and lead special projects with support.
Identify client growth opportunities and potential case studies; coordinate case study development with marketing.
Manage beta tests of new services and support sales through RFPs, presentations, audits, and SOWs as needed; elevate requests for SOW changes.
Identify opportunities to update and expand training content, develop technical training content with QA, conduct team trainings, and potentially mentor junior team members.
Stay current on industry practices and occasionally contribute thought leadership content to the company blog or industry publications.
Develop, obtain client approval for, and execute local, technical, and content SEO strategies; optimize client websites using a holistic search approach and AI to scale planning and execution.
Identify trends and anomalies in organic performance using Google Analytics and third-party tools, including AI and machine-learning features.
Use AI tools to brainstorm, outline, and draft content at scale, manually refining output for E-E-A-T.
Conduct technical, content, and local SEO audits and optimize content for AI-generated search experiences through authoritative citations, structured data, and conversational relevance.
Optimize client websites through conversion rate optimization (CRO) and create strategies aligned with client business goals and KPIs.
Set up and review Google Analytics and other third-party tracking software.
Develop prompts to automate repetitive tasks such as meta-tag generation, schema markup creation, and initial keyword research and clustering.
Support client services deliverables during the sales process for upsells and new business.

Benefits

25 days of paid time off (PTO) and 5 days of sick time off (STO).
12 holidays.
Three months of fully paid parental leave.
8 hours of paid volunteer time per quarter.
401(k) with 3% non-elective contributions.
Comprehensive health benefits, including two medical plans, dental, and vision insurance.
Life insurance and short-term and long-term disability coverage.
Profit sharing twice a year.
Company-wide meetups in Richmond, VA twice a year.
Committee membership opportunities in Community, Culture, and Health & Wellness.