SEO Manager [Richmond, VA]

Workshop Digital•Richmond, VA

1d•$75,000 - $80,000•Hybrid

About The Position

The SEO Manager operates with a high degree of autonomy, developing strategies that support client goals and drive organic marketing performance. The role builds and maintains relationships with day-to-day client contacts and senior stakeholders, troubleshoots client issues, implements and tests capabilities that support growth, and helps deliver client services during sales opportunities. The SEO Manager develops and executes holistic search strategies across local, technical, and content SEO for mid-to-enterprise accounts, including using AI to support planning and execution. The role also uses analytics and third-party tools to assess organic performance, optimizes content for AI-generated search experiences, supports conversion rate optimization, and owns client performance against agreed KPIs. Additional responsibilities include training colleagues, sharing industry knowledge, contributing to business development, and identifying ways to improve SEO workflows with AI.

Requirements

At least 3 years of demonstrated agency experience with mid-to-enterprise-level clients.
Experience building strong client relationships and identifying, projecting, setting, and meeting client KPI goals.
Ability to prioritize workload with minimal support and meet deadlines.
Ability to create insightful, actionable, and accurate client strategy insights and reports with minimal support.
Ability to present data and insights logically, clearly, and actionably with minimal support.
Experience creating effective meeting agendas and leading client meetings with minimal support.
Ability to deliver core training as needed.
Track record of managing a full workload of medium-complexity clients and some high-complexity clients, with the ability to temporarily take on additional work during crunch periods.
Familiarity with AI-native search engines and LLM-based research tools such as Perplexity, Gemini, Claude, or ChatGPT.
Ability to evaluate AI output for hallucinations or inaccuracies, especially in technical SEO recommendations and data reporting.
Advanced written, verbal, and visual communication skills.
Advanced skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets.
Advanced-level skills with SEMrush or Ahrefs.

Responsibilities

Develop strategies and tactics that support client goals and drive strong organic marketing performance.
Build and maintain strong relationships with day-to-day client contacts and senior stakeholders.
Troubleshoot client issues independently or with support as appropriate.
Implement and test new capabilities to enable client growth.
Help train new hires on basic and standard SEO and GEO concepts.
Identify opportunities to integrate AI into existing SEO workflows and improve team-wide efficiency.
Support client services deliverables during sales processes for upsells and new business.
Attend and participate in client meetings and calls, communicate effectively with varied audiences, and prepare and present reports and analysis.
Execute the client flag process and proactively identify resolutions; support assigned clients within the scope of the SOW.
Seek and share feedback, keep the SEO Team Lead informed of relevant client or industry updates, and share information that advances the team.
Participate in interviews, lead special projects with support, and share client requests for SOW changes with minimal support.
Identify client growth opportunities and potential case studies, coordinate case study development with marketing, and manage beta tests of new services.
Support sales with RFPs, presentations, audits, and SOWs as needed.
Update and expand training content, develop technical training content with QA as needed, and conduct team trainings.
Stay current on relevant tactics, updates, and best practices through industry reading; contribute thought leadership content and mentor junior team members as appropriate.
Identify, project, and obtain client approval for strategies and regularly meet KPI targets.
Optimize client websites through local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
Use AI and machine-learning features in Google Analytics and third-party tools to identify organic performance trends and anomalies.
Use AI tools to brainstorm, outline, and draft content at scale, then manually refine the output for E-E-A-T.
Conduct comprehensive technical, content, and local SEO audits, including investigations of complex issues.
Optimize content for AI-generated search experiences by focusing on authoritative citations, structured data, and conversational relevance.
Optimize client websites through conversion rate optimization.
Develop and refine prompts to automate repetitive tasks such as meta-tag generation, schema markup creation, and initial keyword research and clustering.
Set up and review Google Analytics and other third-party tracking software.
Take ownership of client performance, meet and exceed expectations, and achieve established KPIs.

Benefits

Competitive salaries.
25 days PTO, 5 days STO, and 12 holidays.
Hybrid workspace for Richmonders, with only Mondays required in the office.
Three months of fully paid parental leave.
Eight hours of paid volunteer time per quarter.
401(k) with 3% non-elective contributions.
Comprehensive health benefit package, including two medical plans, dental, and vision insurance.
Life insurance and short-term and long-term disability coverage.
Profit sharing.
Company-wide meetups in Richmond, VA, twice a year.
Committee membership opportunities in Community, Culture, and Health & Wellness.