SEO Manager

Workshop Digital•Charlottesville, VA

4d•$75,000 - $80,000•Hybrid

About The Position

The SEO Manager works with a high degree of autonomy to develop strategies and tactics that support client goals and drive organic marketing performance. The role builds and maintains relationships with day-to-day client contacts and senior stakeholders, troubleshoots client issues, tests new capabilities, and supports client growth. It also contributes to onboarding and training new hires on SEO and GEO, identifies ways to integrate AI into SEO workflows, and supports client-services deliverables for sales opportunities. The manager oversees holistic search programs for mid-to-enterprise accounts, including local, technical, and content SEO, CRO, performance measurement, and optimization for AI-generated search experiences. The role uses AI and machine-learning capabilities and tools to identify performance trends, scale planning and execution, and automate repetitive tasks, while manually reviewing generated content for quality and accuracy. The SEO Manager is accountable for client performance and KPI outcomes, develops team expertise through training and knowledge sharing, and may mentor junior colleagues.

Requirements

At least 3 years of demonstrated agency experience with mid-to-enterprise-level clients.
Experience building strong client relationships and identifying, projecting, setting, and achieving client KPI goals.
Ability to prioritize workload with minimal support and meet deadlines.
Experience creating insightful, actionable, and accurate client strategies and reports with minimal support.
Ability to present data and insights clearly, logically, and actionably with minimal support.
Experience creating effective meeting agendas and leading client meetings with minimal support.
Ability to deliver core training as needed.
Proven ability to manage a full workload of medium-complexity clients and some high-complexity clients, and temporarily take on additional work during busy periods.
Familiarity with AI-native search engines and LLM-based research tools such as Perplexity, Gemini, Claude, or ChatGPT.
Ability to evaluate AI output for hallucinations or inaccuracies, particularly in technical SEO recommendations and data reporting.
Advanced written, verbal, and visual communication skills.
Advanced skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets.
Advanced skills with SEMrush or Ahrefs.

Responsibilities

Develop SEO strategies and tactics that support client goals and drive strong organic marketing performance.
Build strong relationships with clients and senior stakeholders, attend client meetings and calls, and communicate effectively with varied audiences.
Create and present accurate, meaningful reports and analysis; troubleshoot client issues and proactively identify resolutions.
Execute the Workshop Digital client flag process and notify the SEO Team Lead of relevant client concerns or issues.
Identify opportunities for clients to meet business goals, potential case studies, and new services; coordinate case study development with marketing.
Manage beta tests of new services and elevate client requests for changes to statements of work.
Support sales efforts as needed with RFPs, presentations, audits, and statements of work.
Lead special projects with support, participate in interviews, share useful information with the team, and provide and receive feedback.
Update and expand training content, develop technical training materials with quality assurance, and conduct team trainings.
Stay current on industry tactics, updates, and best practices; occasionally contribute thought leadership content and potentially mentor junior team members.
Manage holistic search strategies across local, technical, and content SEO for mid-to-enterprise accounts, using AI to scale planning and execution.
Identify, project, and obtain client approval for KPIs, and regularly meet KPI targets.
Use AI and machine-learning features in Google Analytics and third-party tools to identify organic performance trends and anomalies.
Use AI tools to brainstorm, outline, and draft content at scale, then manually refine it for E-E-A-T.
Conduct comprehensive technical, content, and local SEO audits, including audits involving complex issues.
Optimize client content for AI-generated search experiences by focusing on authoritative citations, structured data, and conversational relevance.
Optimize client websites through conversion rate optimization.
Create and prioritize strategies and supporting tactics that reflect client business goals, and take accountability for client performance and expectations.
Set up and review Google Analytics and other third-party tracking software.
Develop and refine prompts to automate tasks such as meta-tag generation, schema markup creation, and initial keyword research and clustering.

Benefits

Competitive salaries.
25 days of PTO, 5 days of STO, and 12 holidays.
Hybrid workspace for Richmond-area employees, with Mondays required onsite.
Three months of fully paid parental leave.
Eight hours of paid volunteer time per quarter.
401(k) with 3% non-elective contributions.
Comprehensive health benefits, including two medical plans, dental, and vision insurance.
Life insurance and short-term and long-term disability coverage.
Profit sharing.
Company-wide meetups in Richmond, Virginia, twice a year.
Committee membership opportunities in Community, Culture, and Health & Wellness.