SEO/GEO Team Lead

Siege Media

50d•$85,000 - $95,000•Remote

About The Position

Siege Media is hiring a remote-first SEO/GEO Team Lead to own client relationships and strategy from end to end. This is an individual-contributor role with no direct reports: the lead develops client plans, completes deliverables, and presents work and its impact to clients. The role serves clients across industries and company sizes, including eCommerce, Fintech, and SaaS, with a focus on growing their visibility in traditional and AI-powered search. The position involves developing and executing SEO/GEO strategies, auditing and optimizing websites and high-value pages, coordinating content, analyzing performance, and reporting recommendations. The lead works with technical and non-technical stakeholders, communicates actionable improvements, and manages multiple client projects independently. The role is remote. The salary range is $85,000–$95,000, depending on experience.

Requirements

3–5 years of experience in an SEO/GEO role.
Experience analyzing websites using tools such as Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools.
Experience tracking and reporting AI search visibility, including share of voice, citation and reference rate, and AI-referral traffic, and translating the results into actionable client recommendations.
Technical background with demonstrable analytical and problem-solving skills.
Experience conducting full SEO/GEO site audits and extracting impactful, digestible recommendations.
Deep experience with eCommerce, Fintech, and SaaS clients, plus an understanding of how search engines and AI bots crawl, index, and rank websites in these industries.
Ability to analyze data and make recommendations across on-page, off-page, and technical SEO/GEO factors.
Comfort using LLMs to accelerate SEO/GEO workflows and improve efficiency.
Deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search.
Strong interpersonal skills and ability to build productive working relationships.
History of managing client relationships and producing polished deliverables.
Strong project management skills and ability to manage multiple projects effectively.
Ability to prioritize, meet deadlines, and work independently.
Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design.
Experience using Google Workspace, including Sheets, Slides, and Docs.

Nice To Haves

Experience using a project management tool such as Basecamp or Productive.
Experience with large eCommerce websites and a CMS such as WordPress, Shopify, or Webflow; headless CMS experience is a plus.
2–3 years of experience working in an agency environment.
Experience with product feed optimization and agentic commerce.

Responsibilities

Own client relationships and work end to end: develop SEO/GEO strategy, execute deliverables, and lead client calls to present work and explain its impact.
Develop SEO/GEO roadmaps based on client KPIs, competitor analysis, site audits, and industry expertise.
Recommend and implement SEO/GEO best practices for client sites across industries and company sizes, including eCommerce, Fintech, and SaaS.
Audit and optimize high-value product, service, and landing pages for SEO, GEO, and CRO, balancing search rankings, AI citations, and on-page conversion.
Read and interpret site code to identify technical SEO/GEO issues, including page speed, site architecture, and crawling or indexing problems.
Create concise checklists for SEO/GEO deliverables that outline expected opportunity, lift, and ownership and support implementation by developers and clients.
Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write web copy for marketing sites across verticals.
Analyze performance weekly using Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools; compile client reports in Data Studio with insights, recommendations, and next steps.
Create Google Slides, Sheets, and Docs that communicate recommendations and tell stories.
Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience.
Keep up to date with SEO/GEO industry changes and explain technical improvements to non-technical stakeholders.
Take action to grow clients’ online presence.