SEO & Digital Analytics Manager

The NOW

About The Position

The SEO & Digital Analytics Manager partners with the Director of Digital Marketing to develop and implement SEO strategy, configure tracking and attribution for marketing campaigns, and turn data into dashboards and recommendations for leaders. The role works across multiple websites and locations, including apartment communities and multi-location service brands, collaborating with property management, creative, and web teams. It reports to the Director of Digital Marketing. The role covers SEO strategy and technical SEO, tracking and measurement, reporting and dashboards, and website CMS management. Responsibilities include improving organic performance, maintaining local SEO, resolving technical site issues, managing Google Tag Manager and GA4 implementations, measuring conversions and campaign performance, and publishing and quality-checking website content.

Requirements

At least 5 years of experience in SEO and digital analytics, in-house or at an agency.
A track record of SEO strategies that grew organic traffic, leads, or revenue.
Deep technical SEO skills, including audits, site architecture, indexation, schema, and site performance.
Hands-on, expert use of Google Tag Manager, GA4, and Google Search Console.
Experience building end-to-end conversion tracking, including events, call tracking, and advertising platform conversions.
Working knowledge of attribution models and multi-channel measurement.
Strong dashboard and reporting skills.
Comfort working in a website CMS, plus basic HTML, CSS, and JavaScript.
Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Moz.
Clear communication with technical and non-technical stakeholders.
Strong organization and ability to manage many sites, brands, and priorities at once.

Nice To Haves

Experience in real estate, multi-family, franchise, or multi-location marketing.
Familiarity with Entrata or Yardi property management systems.
Experience using Claude AI or similar AI tools.

Responsibilities

Contribute to SEO roadmaps prioritized by lead and revenue impact.
Lead keyword research, content strategy, and on-page optimizations.
Manage local SEO at scale, including Google Business Profiles, listings, and reviews.
Track rankings, organic traffic, and share of search against competitors.
Run regular site audits and own fixes for crawlability, indexation, site speed, Core Web Vitals, and mobile usability.
Manage XML sitemaps, robots.txt, canonicals, redirects, and structured data (schema).
Monitor Google Search Console for each property and address coverage, performance, and manual action issues.
Own Google Tag Manager and GA4 setup across multiple websites.
Build and maintain conversion tracking for forms, calls, chats, and bookings.
Integrate tracking with advertising platforms, including Google Ads and Meta.
Define attribution models and UTM standards.
Audit tags and data quality on a set schedule and fix gaps before they affect reporting.
Build automated dashboards for leadership, the marketing team, and key stakeholders.
Deliver recurring performance reports covering SEO, paid media, web, and lead-funnel results.
Turn data into recommendations on budget, channel mix, and site improvements.
Set KPIs and benchmarks for campaigns and tests.
Publish and optimize content in CMS platforms used across the portfolio.
Maintain page templates, metadata, internal linking, and redirects.
QA new pages and site changes for SEO and tracking before launch.