Manager, Partnership & Digital Analytics
About The Position
Inter Miami CF is seeking a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team. The role uses data to support commercial decision-making, partnership valuation, sponsorship performance, digital strategy, and fan engagement. It leads the valuation of partnership assets and sponsorship packages, develops valuation methodologies, and measures partner performance. The Manager oversees Digital & Marketing Analytics, measuring fan behavior, digital engagement, campaign performance, and audience growth across digital platforms. The position also manages and develops analysts supporting Partnerships and Digital & Marketing Analytics.
Requirements
- Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field.
- Minimum of 4 years of professional experience in analytics, sponsorship, partnership valuation, digital analytics, marketing analytics, or a related field.
- Strong understanding of sponsorship valuation, partnership measurement, and digital analytics.
- Strong analytical and commercial skills, with the ability to translate data into actionable business recommendations.
- Advanced proficiency in Excel.
- Experience with data visualization tools such as Power BI or Tableau.
- Strong leadership, communication, and cross-functional collaboration skills.
- Ability to manage multiple priorities and projects in a fast-paced environment.
Nice To Haves
- An advanced degree.
- Experience with SQL.
- Familiarity with digital and sponsorship measurement platforms such as Google Analytics, Relo Metrics, Blinkfire, or similar tools.
- Experience within sports, entertainment, sponsorship, or media.
Responsibilities
- Lead Partnerships and Digital Analytics, serving as the primary analytical partner for both business areas.
- Lead the valuation of partnership assets, sponsorship packages, and commercial opportunities to support pricing, negotiations, and partnership strategy.
- Own and continuously improve partnership valuation models, methodologies, and supporting data.
- Lead sponsorship performance measurement and reporting, providing insights to support renewals, upsell opportunities, and new business.
- Develop benchmarks, case studies, and industry research to support partnership strategy and value propositions.
- Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, paid media, and other digital platforms.
- Analyze fan acquisition, engagement, audience growth, content, and campaign performance to identify opportunities and support digital strategy.
- Establish KPIs, benchmarks, and measurement frameworks for Partnerships, Digital, and Marketing.
- Develop dashboards and reporting to monitor performance and translate data into clear, actionable recommendations.
- Collaborate with Partnerships, Digital, Marketing, and other departments to support strategic and commercial initiatives.
- Manage, mentor, and develop analysts supporting Partnerships and Digital & Marketing Analytics.
- Continuously evaluate new data sources, technologies, and methodologies to strengthen the club’s analytics capabilities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
