Manager, Partnership & Digital Analytics

Inter Miami CF•Coral Gables, FL

About The Position

Inter Miami CF is hiring a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team. The role uses data to support commercial decision-making, partnership valuation, sponsorship performance, digital strategy, and fan engagement. It leads the valuation of partnership assets and sponsorship packages, develops valuation methodologies, and measures partner performance. It also oversees Digital & Marketing Analytics, measuring fan behavior, digital engagement, campaign performance, and audience growth across digital platforms. The Manager leads and develops analysts supporting Partnerships and Digital & Marketing Analytics.

Requirements

Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field.
Minimum of 4 years of professional experience in analytics, sponsorship, partnership valuation, digital analytics, marketing analytics, or a related field.
Strong understanding of sponsorship valuation, partnership measurement, and digital analytics.
Strong analytical and commercial skills, with the ability to translate data into actionable business recommendations.
Advanced proficiency in Excel.
Experience with data visualization tools such as Power BI or Tableau.
Strong leadership, communication, and cross-functional collaboration skills.
Ability to manage multiple priorities and projects in a fast-paced environment.

Nice To Haves

An advanced degree.
Experience with SQL.
Familiarity with digital and sponsorship measurement platforms such as Google Analytics, Relo Metrics, Blinkfire, or similar tools.
Experience within sports, entertainment, sponsorship, or media.

Responsibilities

Lead Partnerships and Digital Analytics, serving as the primary analytical partner for both business areas.
Lead valuation of partnership assets, sponsorship packages, and commercial opportunities to support pricing, negotiations, and partnership strategy.
Own and continuously improve partnership valuation models, methodologies, and supporting data.
Lead sponsorship performance measurement and reporting, providing insights to support renewals, upsell opportunities, and new business.
Develop benchmarks, case studies, and industry research to support partnership strategy and value propositions.
Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, paid media, and other digital platforms.
Analyze fan acquisition, engagement, audience growth, content, and campaign performance to identify opportunities and support digital strategy.
Establish KPIs, benchmarks, and measurement frameworks for Partnerships, Digital, and Marketing.
Develop dashboards and reporting to monitor performance and translate data into clear, actionable recommendations.
Collaborate with Partnerships, Digital, Marketing, and other departments to support strategic and commercial initiatives.
Manage, mentor, and develop analysts supporting Partnerships and Digital & Marketing Analytics.
Evaluate new data sources, technologies, and methodologies to strengthen the club’s analytics capabilities.