Manager, Digital Media & Partnership Solutions

Charlotte Hornets•Charlotte, NC

13h

About The Position

The Manager, Digital Media & Partnership Solutions develops, packages, and commercializes partnership opportunities across Hornets Sports & Entertainment (HSE). The role focuses primarily on maximizing the commercial value of HSE's media assets while supporting broader partnership strategy, new business, renewals, and revenue growth. The position reports to the Director of Partnership Solutions & Revenue Strategy. The role translates business objectives, data, and available inventory into creative, revenue-generating partnership solutions and guides ideas from concept to execution. It also serves as a subject matter expert on HSE's digital offerings and a strategic resource to the Corporate Partnerships team.

Requirements

3–5 years of experience in partnership strategy, sponsorship, media, sports business, marketing, sales strategy, consulting, or a related field.
Strong understanding of media and sponsorship fundamentals, including inventory, packaging, pricing, audience, distribution, and measurement.
Strong analytical and problem-solving skills, including the ability to translate data into actionable business recommendations.
Excellent written and verbal communication skills, with strong presentation and storytelling abilities.
Advanced proficiency in Microsoft Excel and PowerPoint.
Strong project management and organizational skills, with the ability to manage multiple projects and deadlines.
Creative thinking and the ability to balance innovative ideas with commercial objectives and operational feasibility.
Ability to collaborate effectively across departments and build strong internal relationships.
Self-motivated, proactive, and solutions-focused, with a strong sense of ownership.
Ability to work effectively in a fast-paced, deadline-driven environment.
Passion for sports and entertainment and an understanding of the professional sports partnership landscape.

Nice To Haves

Experience with sports media, sponsorship, advertising, or partnership commercialization.
Familiarity with CRM, business intelligence, research, or analytics platforms.

Responsibilities

Develop and execute go-to-market strategies for HSE's digital media and partnership assets to maximize digital revenue and partner value.
Drive the pricing, packaging, positioning, and commercialization of digital inventory across HSE's owned and operated digital channels.
Support sales staff throughout the partnership sales process, including prospect meetings, proposals, pitches, and negotiations, as a subject matter expert on HSE's digital offering.
Develop customized digital partnership solutions and campaigns that align partner objectives with HSE's audiences, content, channels, and brand.
Analyze digital inventory, performance, audience engagement, utilization, and sales pacing to identify opportunities to improve digital revenue, inventory efficiency, and partner value.
Work with Business Intelligence and Digital teams to incorporate audience insights, performance data, valuation, and market intelligence into digital sales strategies and recommendations.
Monitor emerging digital platforms, technologies, and industry trends to identify partnership opportunities and evolve HSE's digital offering.
Support the development of customized partnership platforms and solutions for new business, renewals, and upsell opportunities across HSE assets.
Translate partner objectives and business challenges into partnership concepts, proposals, and pitch narratives.
Participate in brainstorming and ideation sessions and develop ideas into commercially viable partnership opportunities.
Support category and sub-category strategy by identifying market opportunities, competitive considerations, and potential areas for growth.
Develop strategic sales tools, case studies, asset summaries, and other resources for the Corporate Partnerships team.
Research prospective partners, categories, industries, and market trends to inform sales and partnership strategies.
Collaborate with Business Intelligence, Partnership Marketing, Creative, Marketing, Digital, Broadcast, Ticketing, Finance, Legal, and other HSE departments to develop and vet partnership opportunities.
Support the development and refinement of HSE's partnership sales processes, tools, and best practices.
Serve as a strategic resource to the Director of Partnership Solutions & Revenue Strategy and Corporate Partnerships team on high-priority opportunities.