SEO Analyst, iLawyer Marketing

EverService Holdings, LLC•San Diego, CA

36d•$50,000 - $55,000•Hybrid

About The Position

iLawyer Marketing, an EverService company, is a digital marketing agency serving law firms across the U.S. It helps clients generate leads and signed cases through SEO and AEO, paid search campaigns, and conversion-focused websites. As AI search changes how people find law firms, the company says it is positioned at the forefront of that shift, combining the scale of a larger organization with a focused structure close to its clients. The SEO Analyst manages a portfolio of SEO accounts, monitors and communicates campaign progress, and stays current on strategies, techniques, and processes that can improve campaigns. The role works with the SEO team to improve clients’ online visibility and organic traffic through keyword research, on-page optimization, site audits, performance analysis, competitor research, and ethical link-building. It is presented as an opportunity for someone entering digital marketing or a recent graduate, although the requirements specify at least one year of hands-on SEO experience. This is a hybrid, in-office position based in San Diego, California. Applicants must live in California within commuting distance of the office and be able to work onsite three days per week. The stated compensation range is $50,000–$55,000 per year, plus benefits.

Requirements

At least 1 year of hands-on SEO experience, preferably in a small- to mid-sized marketing agency or legal marketing environment.
Foundational understanding of on-page, off-page, and technical SEO best practices.
Ability to optimize websites and digital content to improve search visibility and user engagement.
Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
Proficiency in Microsoft Office, particularly Excel.
Experience using Google Analytics 4 (GA4) to analyze performance and identify actionable insights.
Working knowledge of high-quality link-building strategies, including strategic outreach and relationship building to cultivate authoritative backlinks.
Demonstrated mastery of backlink analysis and basic SEO auditing processes.
Must reside in California within commuting distance of the San Diego office and be able to work onsite three days per week.

Nice To Haves

Experience with local and video optimization.
Public relations (PR) experience.
Experience in a small- to mid-sized marketing agency or legal marketing environment.

Responsibilities

Collaborate with the SEO team to develop and execute strategies that improve online visibility and organic traffic.
Conduct keyword research to identify opportunities, optimize content, and attract targeted organic traffic to client websites.
Implement on-page SEO best practices across website structure, content, and metadata.
Perform regular site audits to identify technical and content-related improvements.
Monitor and analyze rankings and search engine results page performance, then refine strategies and optimize content based on insights.
Analyze website performance in Google Analytics 4 (GA4), track KPIs, and support data-driven recommendations.
Conduct competitor analysis to identify actionable insights and industry trends that inform strategic decisions.
Support link-building efforts using white-hat strategies, including outreach and relationship building.
Conduct targeted outreach to secure backlink placements and analyze backlink profiles for areas of improvement.
Deploy tactics to incrementally increase traffic to client websites.
Contribute to weekly brainstorming sessions and share ideas and insights with the team.
Manage a portfolio of SEO accounts, monitor and communicate campaign progress, and remain current on SEO strategies, techniques, and processes.