Sr. Analyst, SEO

Adelphi Group•New York, NY

8d•$70,000 - $75,000•Hybrid

About The Position

The Sr. Analyst, SEO helps clients improve their visibility in organic search results and contributes strategic SEO recommendations. The role is regularly client-facing and requires a strong grasp of core search techniques, including content strategy and technical analysis. The analyst connects client goals and SEO strategy to appropriate tactics and collaborates closely with design, development, social media, and search engine marketing (SEM) teams. The position includes producing reports and presentations, conducting technical site and competitive analyses, auditing content and websites, and developing actionable recommendations to improve organic visibility and on-site engagement. The analyst also supports SEO thought leadership and marketing materials, helps ensure recommendations are implemented, and keeps internal teams informed about tools and industry developments.

Requirements

At least 2 years of experience in SEO or a related function, such as SEM.
Familiarity with multiple keyword research, reporting, and link-building tools.
Understanding of why particular search results appear for different keywords.
Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar, or similar tools.
Comfort using Adobe Analytics or Google Analytics.
Expertise with Microsoft Excel, Word, and PowerPoint.
Excellent research, writing, and presentation skills, with attention to detail.
Innovative thinking, intuitive learning, and the ability to find solutions quickly in a fast-moving industry.

Nice To Haves

Ability to multitask and handle other duties as assigned.
Understanding of basic web development technologies, including HTML.
Knowledge of healthcare SEO concepts.
Ability to develop interpersonal relationships across client and team.
Experience with project management tools.

Responsibilities

Provide SEO reports with little to no oversight, including data collection, analysis, insights, and presentations.
Lead technical site analysis, competitive analysis, and content audits.
Audit websites and create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement while considering brand priorities and goals.
Prioritize tasks according to likely effectiveness and implementability.
Present findings and support recommendations with data.
Identify reporting problems and develop solutions.
Develop content recommendations and technical analysis presentations.
Support marketing in developing SEO case studies, white papers, blog posts, points of view, and related materials.
Work with creative and development teams to ensure SEO recommendations are implemented properly.
Translate clients’ business goals and marketing objectives into SEO strategies.
Determine final keyword lists with minimal supervision.
Understand and evaluate a variety of SEO and SEM tool sets, including their uses and pitfalls.
Build technical SEO expertise and identify solutions to common SEO issues.
Collaborate with social, SEM, and offline marketing teams to implement SEO tactics aligned with client marketing goals.
Present new tools and summarize industry articles for the internal team.