Senior Web Content Specialist

Trulieve • Tallahassee, FL

1d • Remote

About The Position

Trulieve is seeking a highly detail-oriented Senior Web Content Specialist to oversee national web content operations and manage updates across multiple markets. The role requires experience with enterprise content management systems (CMS), digital asset management systems (DAM), and web marketing tools. The specialist will guide web content practices, coordinate incoming requests, support digital initiatives, troubleshoot CMS issues, assist with digital asset management, execute SEO strategies, and ensure compliance with corporate website policies and procedures. The position calls for leadership, strong communication, mobile-first strategic thinking, and advanced technical abilities.

This role is part of the Digital Marketing business unit, is remote, and reports to the Web Content Manager. Salary is commensurate with experience. A comprehensive benefits package including paid time off is offered.

Requirements

• Bachelor's degree, portfolio, and/or certificates in Web Design, Development, Programming, or a related field.
• 2–3 years of experience with mobile-first CMS management in CPG, DTC, B2C, or retail-focused industries.
• Excellent verbal and written communication skills.
• Ability to be both a self-starter and team leader.
• Proficiency in Microsoft Office.
• Basic knowledge of Adobe Suite.
• Intermediate SEO and eCommerce knowledge.
• Knowledge of web accessibility best practices.
• Strong copywriting skills and advanced working knowledge of HTML.
• Demonstrated ability to manage multiple priorities and collaborate cross-functionally.
• Experience with enterprise content management systems (CMS), digital asset management systems (DAM), and web marketing tools.

Responsibilities

• Lead content governance for web specialists, ensuring accuracy, consistency, and adherence to brand, SEO, and web best practices.
• Build landing pages and personalization components to support digital marketing initiatives.
• Manage content updates and maintain consistency across all markets.
• Triage web requests, set priorities, and coordinate execution across the team.
• Collaborate cross-functionally to develop mobile-first pages and support broader digital initiatives.
• Troubleshoot CMS issues and resolve complex display problems.
• Document processes and create flows to support cross-training for internal teams and vendors.
• Analyze website performance and recommend strategies to improve traffic flow and user journeys.
• Leverage clickstream data to enhance the customer journey and drive traffic to shop pages.
• Oversee promotional updates and ensure timely execution across markets.
• Submit creative briefs for optimized imagery across blogs, landing pages, and campaigns.
• Identify digital improvements and propose mobile-first strategies to elevate the customer experience.

Benefits

• Paid time off
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior