Web Content Specialist

ROCKHURST UNIVERSITY • Kansas City, MO

2d • Onsite

About The Position

Rockhurst University is seeking a Web Content Specialist for its Marketing Department. The position writes, updates, and optimizes content for the university’s higher education website and related digital properties. Reporting to and assisting the Director of Digital Media, the specialist supports website governance and ensures content follows established governance policies and style guidelines. The role translates campus partners’ needs into high-quality, brand-aligned digital content optimized for search engines (SEO) and AI-driven discovery (AIO). The specialist collaborates with marketing and campus partners to maintain a consistent voice and support institutional goals, while managing competing deadlines and responding to editorial oversight and strategic feedback.

This is a full-time, exempt, 12-month staff position based at Rockhurst University in Kansas City, Missouri, with a 37.5-hour work week. The university has approximately 3,000 students and employs approximately 500 faculty and staff. Founded in 1910, Rockhurst is a Catholic and Jesuit university focused on learning, leadership, and service.

Requirements

• Bachelor’s degree in communications, marketing, English, computer science, or a related field.
• Two or more years of professional experience managing websites or digital content.
• Experience working with a content management system (CMS).
• Strong understanding of search engine optimization (SEO), AI-driven search discovery (AIO), accessibility standards, basic HTML, and analytics.
• Ability to manage competing deadlines in a high-velocity environment and be receptive to editorial oversight and strategic feedback.
• Legally authorized to work in the United States; Rockhurst is unable to sponsor or take over sponsorship of an employment visa.
• Application requires a cover letter, salary requirements, and contact information for three references; all materials must be submitted through the online application system.

Nice To Haves

• Experience with Drupal.

Responsibilities

• Create, update, and optimize web pages in support of the university’s digital strategy and web presence, including daily content requests from campus clients.
• Ensure web content supports search visibility and AI-driven discovery, meets accessibility standards, follows current digital best practices, and is tailored to current SEO and AIO requirements.
• Conduct routine website content audits to identify outdated content, repair broken links, and maintain a streamlined, user-centered sitemap.
• Update the website using Drupal CMS.
• Identify opportunities to improve website functionality, user experience, performance, accessibility, and adherence to web standards.
• Monitor web analytics in GA4 and create reports to inform the Director of Digital Media and AVP and help determine improvements.
• Collaborate with marketing team members to implement strategies that improve digital marketing and advertising performance.
• Perform other duties consistent with the incumbent’s skills and qualifications as required by the university in support of the department.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short- and long-term disability insurance
• Life insurance
• 37.5-hour work week
• Free undergraduate and graduate classes for employees, with a six-credit-hour limit per semester
• Free undergraduate classes for spouses and dependent children
• Vacation and sick time
• 15 paid holidays
• Positive work environment
• Leadership and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level