Web Content Specialist

Rockhurst University • Kansas City, MO

15h

About The Position

Rockhurst University is seeking a Web Content Specialist for its Marketing Department. The specialist writes, updates, and optimizes content for the university website and related digital properties, translating internal client needs into high-quality, brand-aligned content optimized for search engines (SEO) and AI-driven discovery (AIO). The role supports website governance and ensures content follows established governance policies and style guidelines. It works closely with marketing and campus partners to maintain a consistent voice and support institutional goals, while managing competing deadlines and responding to editorial oversight and strategic feedback.

This is a full-time, exempt, 12-month staff position reporting to the Director of Digital Media. The role also monitors website analytics and collaborates with marketing colleagues to improve digital marketing and advertising performance. The position may perform other duties consistent with the incumbent’s skills and qualifications as required by the University.

Requirements

• Bachelor’s degree in communications, marketing, English, computer science, or a related field.
• Two or more years of professional experience managing websites or digital content.
• Experience working with a content management system (CMS).
• Strong understanding of search engine optimization (SEO), AI-driven search discovery (AIO), accessibility standards, basic HTML, and analytics.
• Ability to manage competing deadlines and respond to editorial oversight and strategic feedback.
• Must be legally authorized to work in the United States; Rockhurst University is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

• Drupal experience preferred.

Responsibilities

• Create, update, and optimize web pages that support Rockhurst University’s digital strategy and overall web presence, including daily requests from campus clients.
• Ensure web content supports search visibility, AI-driven discovery (AIO), accessibility standards, and current SEO, AIO, and digital best practices.
• Conduct routine content audits to identify outdated content, repair broken links, and maintain a streamlined, user-centered sitemap.
• Update the website using Drupal CMS.
• Identify opportunities to improve website functionality, user experience, performance, accessibility, and adherence to web standards.
• Monitor web analytics in GA4 and create reports to inform the Director and AVP and help determine improvements.
• Collaborate with marketing team members to implement strategies that improve digital marketing and advertising performance.
• Perform other duties consistent with the incumbent’s skills and qualifications as required by the University in support of the department.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short- and long-term disability insurance
• Life insurance
• 37.5-hour work week
• Free undergraduate and graduate classes for employees, subject to a six-credit-hour limit per semester
• Free undergraduate classes for spouses and dependent children
• Vacation and sick time
• 15 paid holidays
• Positive work environment
• Leadership and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level