Senior Vice President, Segment Marketing

BNY Mellon•New York, NY

5d•$104,000 - $228,000•Onsite

About The Position

BNY is seeking a Senior Vice President, Segment Marketing to join its Global Client Marketing team in New York, NY. The role drives marketing strategy for the Banks and Broker Dealers segment across global and regional priorities, shaping segment positioning, go-to-market priorities, and integrated marketing strategies that deepen client engagement and support business growth. The position partners with business, commercial, platform, communications, and marketing teams in a highly matrixed organization to turn market opportunities and client insights into impactful marketing programs. The successful candidate is a strategic, commercially minded marketer with strong executive presence and deep B2B marketing experience. The role leads through influence across a global organization and does not have direct people-management responsibility. It supports enterprise-wide priorities while addressing region-specific marketing needs and maintaining consistency with local relevance.

Requirements

12+ years of B2B marketing experience.
Proven experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes.
Strong commercial acumen and ability to connect marketing strategy to client engagement, growth, and business performance.
Deep understanding of integrated marketing, audience strategy, and multi-channel execution.
Strong analytical mindset and experience using market and performance data to shape decisions and optimize results.
Excellent written and verbal communication skills, including the ability to craft compelling narratives for sophisticated audiences.
Proven ability to influence senior stakeholders and operate effectively across a complex global organization.
Experience working across multiple regions, functions, and stakeholder groups to drive alignment and execution.

Nice To Haves

B2B marketing experience in financial services or a similarly complex, highly matrixed industry.

Responsibilities

Drive marketing strategy for the Banks and Broker Dealers segment in alignment with global and regional business priorities, market opportunity, and growth objectives.
Develop understanding of segment client needs, pain points, buying centers, and decision-making behaviors across key personas and markets.
Shape segment positioning, messaging, and value proposition to strengthen relevance and differentiation across global and regional markets.
Partner with senior stakeholders across business, commercial, platform, communications, and marketing teams to align priorities and deliver integrated go-to-market strategies.
Lead development of multi-channel marketing plans spanning digital, events, email, paid and owned media, account-based marketing, and executive engagement.
Guide creation of thought leadership, client stories, and marketing content tailored to the segment and priority audiences.
Use market research, client feedback, competitive intelligence, and performance data to identify opportunities and refine strategy.
Establish KPIs and performance measures to evaluate effectiveness, optimize investment, and improve outcomes over time.
Lead through influence across a global, matrixed organization, fostering collaboration and alignment without direct people-management responsibility.
Support enterprise-wide priorities and region-specific marketing needs while ensuring consistency with local relevance.