Senior Vice President of Marketing

Breckenridge Grand Vacations•Breckenridge, CO

5d•$205,920 - $308,880•Onsite

About The Position

Breckenridge Grand Vacations is hiring a Senior Vice President of Marketing to lead the revenue operation that generates, qualifies, books, services, and delivers approximately 10,000 to 15,000 timeshare tours annually. The role is accountable for tour volume, tour quality, and cost per tour, with a mandate to reduce tour-production costs while maintaining quality. It is an executive-level position on the Executive Team, reporting to the Chief Revenue & Strategy Officer and partnering closely with Sales, including the EVP of Sales, as well as whole ownership marketing partners. The SVP owns marketing program net-margin budgets across the resort portfolio and leads financial review, channel economics, lead generation and conversion, booking and fulfillment, owner lifecycle marketing, ecommerce, outbound calling, marketing technology and data, brand and creative services, and product launch marketing. The role leads a team of roughly 50 people, including leaders responsible for Marketing, Marketing Operations, Concierge, and Marketing Technology. It also establishes a test-and-learn approach, oversees KPI reporting and executive and board marketing communications, and represents the company in industry and tourism organizations. This is an on-site position in Breckenridge, Colorado, and is not remote or hybrid. Work hours may vary based on business needs, campaign launches, events, and tour-production requirements. Travel between company properties and to industry events, conferences, and partner meetings may be required, including in seasonal mountain weather. Applications are accepted until December 7, 2026.

Requirements

At least 10 years leading multi-channel customer acquisition with direct P&L accountability, including at least five years at director level or above.
Demonstrated accountability for acquisition budgets, cost per tour or cost per acquisition, and channel P&L at a scale comparable to Breckenridge Grand Vacations, including documented cost reductions or program redesigns.
Experience changing customer-acquisition methods through testing, cost reductions, program redesigns, or program retirement—not only increasing volume.
Hands-on experience with a CRM and marketing automation stack, including Salesforce, and ownership of a roadmap and its vendors.
Experience partnering with sales leadership and managing tour quality as a shared metric.
Working knowledge of TCPA, do-not-call and state telemarketing regulations, consumer protection and privacy law, premium and sweepstakes disclosures, real estate advertising, and ARDA ethics requirements in Colorado and the states where the company markets, or ability to learn them quickly.
Experience building teams in a high-volume operation and coaching managers through an engagement rebuild.
Strong collaboration and influence with executives, sales leadership, IT, analytics, vendors, and partners.
Excellent verbal and written communication, including board- and investor-level presentations.
Ability to direct a brand and creative team while keeping tour production as the focus.
Ability to work in-office in Breckenridge, Colorado.

Nice To Haves

Vacation ownership tour-generation experience.
Hotel, resort, fractional, destination, or real estate marketing experience involving cost per lead, cost per tour, or cost per acquisition.
Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
Experience in vacation ownership, timeshare, fractional real estate, or destination marketing.
Mountain or drive-to resort market experience.
New resort, product, or program launch experience.
Prior exposure to board, investor, and owner-facing reporting.

Responsibilities

Meet budgeted tour-count targets by program and month, for both new customers and existing owners, while staying within cost-per-tour targets and coordinating tour mix and pacing with Sales.
Own net-margin budgets across marketing programs, including in-house, outbound, off-premise contact and concierge, ecommerce, Front Range events, guest member, owner referral, and reservations marketing.
Lead monthly marketing financial reviews with the CFO, COO, and CRSO.
Manage all components of cost per tour, including incentives and lodging, lead generation, labor, and other direct costs; set targets and milestones, report regularly, and reduce cost per tour by a double-digit percentage.
Manage program and vendor budgets and provide line-item explanations of marketing costs.
Own lead vendor and partner contracts, qualified-lead definitions, cost per qualified lead, lead scoring, first-contact timing, and lead-to-tour conversion; match lead volume to operational capacity.
Oversee tour booking, confirmation, and fulfillment, including marketing guest services, concierge and off-premise contact operations, tour scheduling with Sales, lodging and incentive fulfillment, show rate, and cancellation policy.
Manage CRM email and SMS journeys, guest member and owner referral programs, owner tour generation, destination package bookings, booking engines, owned websites, paid media, SEO, and agency relationships.
Set outbound call-center strategy, including dialer and connect-rate performance, staffing to lead volume, and telemarketing compliance.
Own the marketing technology stack and roadmap, data integrity, vendor management, and contract negotiation in partnership with IT and Analytics.
Build attribution and cost-per-tour visibility for program premium costs, lead-to-tour conversion, and net margin.
Optimize Salesforce and Marketing AI solutions, prepare them for enterprise-wide deployment, and determine where AI can improve tour production.
Direct creative services, web and social presence, public relations, owner and promotional events, sponsorships, internal branding, and sales collateral across resorts and partners.
Lead launch marketing for the Avon vacation ownership product and partner with the whole ownership marketing agency on the shared launch.
Lead roughly 50 employees across lead generation, outbound, CRM and ecommerce, guest services, creative, and marketing technology; manage the department's employee engagement results and action plan.
Run a test-and-learn discipline in every program, with tests entering with a baseline and concluding with a verdict.
Own monthly KPI dashboards by program, chair the bi-weekly marketing meeting, co-own the bi-weekly Sales and Marketing meeting with the EVP of Sales, and produce the monthly marketing narrative and board and investor marketing content.
Represent Breckenridge Grand Vacations in industry and tourism organizations, including ARDA, the Breckenridge Tourism Office, the Colorado Tourism Office, and the Vail Valley Partnership.

Benefits

Performance bonus eligibility.
Health insurance.
Vision insurance.
Dental insurance.
Company-paid life insurance coverage.
Voluntary life and accidental death/dismemberment insurance.
HSA and FSA Dependent Care Accounts.
401(k) with employer match after one year of service and five-year vesting; eligibility begins the first of the month following hire.
Non-discretionary bonus up to $650, paid twice yearly and prorated by hire date and hours worked.
Generous paid time off and sick leave.
Paid Volunteer Time Off.
Bereavement leave.
Tuition reimbursement.
Employee wellness programs supporting physical and mental health.
Ski and recreation-center pass loan programs.
Lodging and gear discounts.
Sporting and concert event tickets.
Pet insurance partner discounts.
Access to Summit Medallions, occasional-use transferable passes for access to six premier resorts.