Senior Vice President of Marketing

Breckenridge Grand Vacations•Breckenridge, CO

5d•Onsite

About The Position

Breckenridge Grand Vacations is hiring a Senior Vice President of Marketing to lead the revenue operation that generates, qualifies, books, services, and delivers approximately 10,000 to 15,000 timeshare tours annually to the sales floor. The role is accountable for tour volume, quality, and cost, including taking a double-digit percentage out of tour production costs while maintaining quality. It is an Executive Team position reporting to the Chief Revenue & Strategy Officer and partnering closely with Sales, including the EVP of Sales, and whole ownership marketing partners. The role inherits a team of roughly 50 people and owns marketing program net-margin budgets across the resort portfolio. It is an in-office position in Breckenridge, Colorado, and is not remote or hybrid. The Senior Vice President leads tour production and channel economics, marketing cost per tour, lead generation and conversion, tour booking and fulfillment, owner lifecycle marketing, ecommerce and outbound operations, marketing technology and data, and brand, creative, and launch marketing. The role builds attribution and cost-per-tour visibility, manages marketing technology and vendor relationships, and directs the application of Salesforce, marketing automation, and AI solutions. It also leads department engagement and test-and-learn practices, owns regular marketing and board/investor reporting, and represents BGV in industry and tourism organizations. Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. The company describes Breckenridge as a year-round mountain community and emphasizes local decision-making, responsible growth, employee-focused culture, and giving back to the community. Applications are accepted until December 7, 2026.

Requirements

Ten or more years leading multi-channel customer acquisition with direct P&L accountability, including five or more years at director level or above.
Demonstrated accountability for acquisition budgets, cost per tour or cost per acquisition, and channel P&L at a scale comparable to BGV, including documented cost reductions or program redesigns.
A record of changing how customers are acquired through testing, cost reduction, and program redesign or retirement—not solely increasing volume.
Hands-on experience with a CRM and marketing automation stack, including Salesforce; ownership of a roadmap and management of associated vendors.
Experience partnering with sales leadership and managing tour quality as a shared performance measure.
Working knowledge of TCPA, do-not-call and state telemarketing regulations, consumer protection and privacy law, premium and sweepstakes disclosures, real estate advertising, and ARDA ethics requirements in Colorado and the states where the company markets, or ability to learn them quickly.
Experience building teams in a high-volume operation and coaching managers through an employee engagement rebuild.
Strong collaboration and influence with executives, sales leadership, IT, analytics, vendors, and partners.
Excellent verbal and written communication, including board- and investor-level presentations.
Ability to direct a brand and creative team while keeping tour production as the role's focus.
Ability to work in-office in Breckenridge, Colorado.
Vacation ownership tour-generation experience is preferred, while the ability to convert leads to tours at a manageable cost is required.
If coming from hotel, resort, fractional, destination, or real estate marketing, experience managing cost per lead, cost per tour, or cost per acquisition.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Experience in vacation ownership, timeshare, fractional real estate, or destination marketing.
Mountain or drive-to resort market experience.
Experience launching a new resort, product, or program.
Prior exposure to board, investor, and owner-facing reporting.

Responsibilities

Deliver budgeted tour counts by program and month for new customers and existing owners, at or below cost-per-tour targets, coordinating mix and pacing with Sales to match sales-floor capacity.
Own net-margin budgets for marketing programs across the resort portfolio, including in-house, outbound, off-premise contact and concierge, ecommerce, Front Range events, guest member, owner referral, and reservations marketing.
Lead the monthly marketing financial review with the CFO, COO, and CRSO.
Manage all components of marketing cost per tour, including incentives and lodging, lead generation, labor, and other direct costs; establish targets and milestones, report regularly, and reduce cost per tour by a double-digit percentage.
Own lead vendor and partner contracts, qualified-lead definitions, cost per qualified lead, lead scoring, time to first contact, and lead-to-tour conversion; match lead volume to capacity.
Manage tour booking, confirmation, and fulfillment, including marketing guest services, concierge and off-premise contact operations, tour scheduling with Sales, lodging and incentive fulfillment, show rate, and cancellation policy.
Lead CRM email and SMS journeys, guest member and owner referral programs, owner tour generation, destination package bookings, booking engines, owned websites, paid media, SEO, and agency relationships.
Set outbound call center strategy, including dialer and connect-rate performance, staffing to lead volume, and telemarketing compliance.
Own the marketing technology stack, including its roadmap, data integrity, vendor management, and contract negotiation in partnership with IT and Analytics.
Build attribution and cost-per-tour visibility, optimize Salesforce and Marketing AI solutions, prepare them for enterprise-wide deployment, and identify where AI can improve tour production.
Direct creative services, web and social presence, public relations, owner and promotional events, sponsorships, internal branding, and sales collateral in support of tour production and brand integrity.
Lead launch marketing for the Avon vacation ownership product and partner with the whole ownership marketing agency on the shared launch.
Lead approximately 50 employees across lead generation, outbound, CRM and ecommerce, guest services, creative, and marketing technology; manage the Marketing Director, Director of Marketing Operations, Director of Concierge, and Senior Marketing Technology Manager as direct reports.
Own department employee engagement results and the related action plan.
Run a test-and-learn discipline across programs, with tests established against a baseline and evaluated with a verdict.
Own monthly KPI dashboards by program, chair the bi-weekly marketing meeting, co-own the bi-weekly Sales and Marketing meeting with the EVP of Sales, and produce the monthly marketing narrative and board and investor marketing content.
Represent BGV in industry and tourism organizations, including ARDA, the Breckenridge Tourism Office, the Colorado Tourism Office, and the Vail Valley Partnership.

Benefits

Performance bonus eligibility.
Health, vision, and dental insurance plans.
Company-paid life insurance coverage.
Voluntary life and accidental death/dismemberment insurance.
HSA and FSA dependent care accounts.
401(k) with employer match after one year of service and five-year vesting; eligibility begins the first of the month following hire.
Non-discretionary bonus up to $650, paid twice yearly and prorated by hire date and hours worked.
Generous paid time off and sick leave.
Paid Volunteer Time Off.
Bereavement leave.
Tuition reimbursement program.
Employee wellness programs supporting physical and mental health.
Ski and recreation center pass loan programs.
Lodging and gear discounts.
Sporting and concert event tickets.
Pet insurance partner discounts.
Access to Summit Medallions, occasional-use transferable passes for access to six resorts from A-Basin to Vail through the owners' program.