Senior Vice President, Marketing

Garage Beer•Columbus, OH

12d•Onsite

About The Position

Garage Beer is seeking a Senior Vice President, Marketing to lead brand strategy, digital marketing, retail marketing, communications, and team building. The ideal candidate will have a proven track record of building brands from early stage through national retail distribution, with deep expertise in digital and performance marketing. This role requires a blend of brand building and performance marketing skills, with a data-driven approach and the ability to work effectively in a fast-paced, fun environment. The position is based in Columbus, Ohio.

Requirements

8+ years of marketing leadership experience, with at least 3 years in a senior leadership role (VP or SVP level) at a fast-growth consumer goods or CPG company.
Proven track record of building brands from early stage through national retail distribution.
Deep expertise in digital and performance marketing — you have built and scaled DTC channels before.
Hands-on experience navigating the transition from digitally native brand to retail, including trade marketing and shopper marketing.
Experience building and leading marketing teams from scratch; you've hired great people and developed them.
Equal parts brand builder and performance marketer — you hold creative and commercial thinking in the same hand.
Data-driven decision maker who can move fast without losing sight of long-term brand equity.
Excellent communicator who can inspire a team, influence a board, and write a brief that creative teams love.
Scrappy and resourceful — you know how to produce disproportionate impact with a lean budget.

Nice To Haves

Experience in beer / alcohol with a high-growth supplier, an understanding of the 3-tier system and experience creating retail-driven marketing programs.
Deep understanding of the beer, beverage, or adjacent consumer category is a strong advantage.

Responsibilities

Scale the Garage Beer brand — voice, identity, and positioning — across every consumer touchpoint, while protecting the Founder’s creative vision for the company.
Develop the long-term brand strategy that keeps us distinct as we scale our messaging from digital to national retail.
Champion the culture and community that makes Garage Beer more than just a beer.
Plan and own all marketing campaigns, ensuring a seamless link between creative, digital and retail marketing.
Build and scale the digital marketing engine: paid social, search, email, influencer, and affiliate.
Drive profitable customer acquisition and retention across DTC channels.
Establish the data infrastructure and analytics capability to make fast, evidence-based decisions.
Own the e-commerce experience and conversion funnel end to end.
Develop strategy for retail expansion, working closely with Chief Revenue Officer and key distributor partners.
Build the shopper marketing capability — from trade activation programs to in-store execution.
Partner with key retail accounts to co-develop campaigns and increase shelf presence and velocity.
Oversee PR and earned media strategy to drive brand awareness and cultural relevance.
Manage agency and creative partner relationships, holding them to a high bar for output.
Identify and manage influencer partners.
Design, recruit, and develop a high-performing marketing team as the business scales.
Build the processes, tools, and budget discipline necessary to scale while staying nimble.
Partner cross-functionally with Product, Sales, and Operations to ensure marketing is fully integrated with the business.
Manage & track budgets across all marketing functions.
Set KPIs and track performance metrics (ROI).