Senior Vice President, Growth & Commercialization

Underscore Marketing

12d•Remote

About The Position

The Senior Vice President, Growth & Commercialization leads Underscore’s market-facing growth engine, including agency positioning, marketing, business development, pipeline generation, new-client acquisition, and commercialization of new products, services, and capabilities. The role partners with the SVP, Innovation, Product & Technology, bringing market trends, prospect feedback, competitive intelligence, and client demand into innovation decisions, then helping take selected products and capabilities to market. It works closely with Client Services, Strategic Solutions, Strategic Operations, Strategy, Media, Finance, and Analytics to support growth and deliver new offerings consistently and at scale. The position develops growth strategy and measurable plans; owns positioning, market activation, sales strategy, and pipeline governance; and turns offerings into differentiated, sellable solutions through offer design, packaging, pricing, go-to-market planning, sales enablement, launch, adoption, and performance measurement. It also builds strategic partnerships and creates feedback loops that inform product and portfolio decisions. Success is measured through pipeline quality, new-client wins and revenue, market visibility, offering adoption and revenue, partnership value, and effective commercialization.

Requirements

15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions.
Demonstrated ownership of marketing and new-business outcomes.
Experience commercializing new products, services, capabilities, or technology-enabled solutions.
Direct experience in media, healthcare marketing, life sciences, biopharma, medical device, or a closely related environment.
Experience building pipeline governance, commercial priorities, and measurable growth plans.
Cross-functional leadership across product, strategy, operations, finance, delivery, and client teams.
Agency leadership and/or consulting experience.
Bachelor’s degree required.
Knowledge of growth strategy and operating systems, commercialization frameworks, positioning and differentiation, marketing and business development, pipeline and sales governance, strategic partnerships, healthcare commercialization, and agency economics and profitability.
Ability to turn market signals into growth priorities; package and position complex offerings; build commercial business cases; lead pitches and executive buyer conversations; create sales enablement and launch plans; build cross-functional alignment; and measure adoption and revenue performance.
Understanding of healthcare and media buying environments, client decision-making and agency procurement, the commercial lifecycle from concept through adoption, how product, strategy, media, delivery, and finance combine to create client value, and growth metrics and performance management.
Strategic and commercially minded, market-oriented and customer curious, entrepreneurial and resourceful, collaborative and low-ego, operationally disciplined, persuasive in executive communication, comfortable building systems amid ambiguity, and accountable for measurable results.

Nice To Haves

Advanced education in business, marketing, strategy, healthcare, or a related field.
Healthcare or biopharma product launch experience.
Commercialization of data, analytics, AI, or technology-enabled offerings.
Strategic partnerships and ecosystem development experience.
Experience in a high-growth or transformation environment.
Experience building or scaling an integrated growth engine and creating market-feedback loops that improved product or portfolio decisions.
Experience leading cross-functional launches and commercial change, and building strategic partnerships with measurable value.
Healthcare, life sciences, biopharma, medical device, or healthcare agency background; media-heavy agency or consulting experience.
Experience with data, analytics, AI, or productized intellectual property.

Responsibilities

Develop enterprise growth strategy, annual priorities, and measurable growth plans.
Own agency marketing, brand positioning, thought leadership, and market visibility.
Lead business development and sales strategy, pipeline governance, and new-client pursuits.
Translate market trends, competitive activity, prospect feedback, and unmet needs into opportunities for product and solution expansion.
Partner with Client Services to clarify the boundaries between new-logo growth and organic growth in current accounts, and to support integration and onboarding of new clients.
Build strategic partnerships and ecosystem relationships that strengthen market reach and commercial opportunity.
Partner with the SVP, Innovation, Product & Technology early in the product lifecycle to define commercial requirements and assess market viability.
Own offer design, packaging, value proposition, positioning, pricing inputs, and commercialization plans.
Partner with Client Finance and Finance on pricing strategy, business cases, financial assumptions, and margin expectations.
Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives.
Coordinate market readiness with Product, Strategy, Media, Client Services, and external partners.
Own launch, adoption, utilization, commercial performance, and post-launch learning for new offerings.
Feed market response and adoption data back to Product and Innovation to inform roadmaps and portfolio improvements.
Monitor healthcare, biopharma, agency, media, data, technology, and buyer trends; bring relevant market, prospect, partner, and client signals into the innovation funnel.
Partner with the SVP, Innovation, Product & Technology on opportunity assessment, business cases, and prioritization; validate value propositions, buyer audiences, willingness to adopt, and competitive differentiation.
Identify white-space opportunities that can become new services, products, or partnerships.
Own the agency positioning framework and activation plan; coordinate narratives and team training across marketing, new business, offerings, and thought leadership.
Guide competitive differentiation and category positioning, and establish positioning governance and reusable messaging tools.
Partner with Strategy and Media leaders to ensure market claims reflect delivery capabilities.
Identify and prioritize data, technology, industry, channel, research, and ecosystem partnerships; define their commercial rationale, value exchange, and success measures.
Coordinate partnerships across Product, Media, Strategy, Finance, Client Services, and Strategic Operations; develop co-marketing, co-selling, referral, and capability-enablement opportunities.
Review partnership performance and discontinue relationships that do not create value.