Senior Vice President, Consumer Panel & Behavior Products US: Remote

Circana•,

12d•$325,000 - $343,000•Hybrid

About The Position

The Senior Vice President, Consumer Panel & Behavior will own the product vision, strategy, and portfolio for Circana’s consumer panel and behavioral measurement solutions. The role leads and develops product managers across these solution areas, embedding AI-native product practices such as continuous signal mining, rapid prototyping, and evidence-based roadmapping. As part of the Global Product Management organization, this leader serves as the primary voice of the customer for the portfolio and works directly with clients to translate consumer panel data and behavioral insights into scalable, differentiated solutions. The portfolio helps clients understand purchasing patterns, consumption and dining behaviors, and evolving consumer trends across categories. The role aligns customer demand, business priorities, and cross-functional execution to drive growth and market impact.

Requirements

12–15+ years of experience in product management, analytics, consumer insights, or market research, including 5+ years in a senior leadership role leading and developing product teams.
Deep expertise in consumer panel data, behavioral measurement, or longitudinal research methodologies.
Experience operating in a global, multi-market organization, with a track record of leading product strategy and teams across multiple countries or regions.
Proven ability to define product vision and strategy and translate complex datasets into clear product and business opportunities.
Strong executive communication, collaboration, and stakeholder management skills, including experience partnering across data science, technology, research, and commercial teams.
Demonstrated ability and willingness to spend significant time directly engaging with clients.
Demonstrated ability to lead cross-functional teams and manage multiple priorities in a fast-paced, matrixed environment.
Bachelor’s degree in business, marketing, analytics, economics, or a related field, or equivalent experience.

Nice To Haves

Background in consumer packaged goods, retail, or consumer intelligence/market research industries.
MBA or other advanced degree.

Responsibilities

Own the product vision, strategy, and multi-year roadmap for the full Consumer Panel & Behavior portfolio.
Lead, develop, and mentor product managers responsible for individual solution areas, setting priorities and holding the team accountable for outcomes.
Serve as the primary voice of the customer by collaborating directly with clients, gathering feedback, and validating roadmap decisions against customer input.
Identify client needs across consumer panel and behavioral measurement and translate them into scalable data, analytics, and product capabilities.
Partner with data science, technology, research, operations, and commercial teams to enhance consumer measurement solutions and embed AI-native product practices, including continuous customer signal, rapid prototyping, and evidence-based roadmapping.
Evaluate trends in consumer purchasing and consumption behavior, channel and occasion preferences, and category dynamics to inform investment decisions.
Drive product commercialization, positioning, pricing, packaging, and go-to-market strategy across the portfolio.
Establish product performance measures, own revenue, retention, and adoption outcomes, and use client feedback to guide ongoing enhancements.
Serve as the senior subject matter expert and voice of the Consumer Panel & Behavior business with clients, prospects, and executive stakeholders.