Senior User Acquisition Manager I

Mistplay•Montreal, QC

2d•Hybrid

About The Position

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! The Senior User Acquisition Manager plays a strategic role in the company's continued global expansion. The position’s primary objective is to grow the company’s user base in dedicated markets by optimizing performance marketing campaigns across various third-party networks and social channels. Reporting to the Team Lead of User Acquisition, this is a key operational role that requires a unique balance of skill in creativity, analytical thinking, effective communication/negotiation, and business development. The Senior User Acquisition Manager must be able to drive performance at scale through the development of strategic operations and business relations. The ideal candidate has experience with mobile marketing or digital marketing and has a strong understanding of the mobile gaming industry on a global scale.

Requirements

4-6+ years of experience in digital marketing and/or mobile user acquisition within the gaming industry
Undergraduate degree in marketing/finance or equivalent experience
Deep expertise with mobile advertising technology, including attribution platforms
Strong negotiation skills and experience in managing vendor contracts
Ability to analyze performance data and metrics to guide decisions related to UA operations
Ability to effectively collaborate with the Mistplay Design Team to help produce high performing & data-driven ad creatives
Previous experience in working with SDK networks, DSPs, SSPs, Facebook, and Google. This can include ironSource, UnityAds, AdColony, TapJoy, Fyber, and others.
Motivated to learn new skills and work with new technologies
Outstanding communication skills – both written and spoken in English
Someone who is up to date on the latest user acquisition trends, shifts in market dynamics, and emerging platforms

Nice To Haves

Advanced knowledge of SQL and/or other programming experience
Familiarity with email marketing and push notification campaigns
Experience with Photoshop
Additional spoken and written languages!

Responsibilities

Manage a monthly advertising budget exceeding $1M
Oversee campaigns across various channels and platforms, including SDKs, DSPs, and Facebook
Analyze performance data, report on key metrics, and effectively communicate actionable insights to stakeholders to optimize campaigns based on KPIs
Collaborate with partners to align on goals and strategies effectively
Identify and evaluate new partners, platforms, and campaign strategies to enhance performance
Foster and strengthen relationships with both new and existing partners
Work closely with cross-functional teams (creative, data, product, legal)
Stay informed about creative trends and contribute to fresh, innovative ideas during ideation sessions
Oversee critical UA initiatives, such a retargeting and signal testing