User Acquisition Manager, Mobile
About The Position
As a User Acquisition Manager (Growth Manager) for our Mobile team, you will get to shape our marketing efforts through a mix of campaign management and data analysis. The Mobile Growth team at Activision commands a multimillion-dollar budget and is responsible for growing the company’s user base across its portfolio of mobile games, including Call of Duty: Mobile. The team we’ve assembled is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for passionate persons who are equally comfortable with marketing as they are with analytics. The User Acquisition Manager (Growth Manager) role is a mid-level role that assists the Mobile Growth team through a combination of performance marketing/UA campaign management, partner relationship building, quantitative & qualitative analysis, and reporting for an executive audience. This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.
Requirements
- 5+ years’ experience managing performance marketing & paid media campaigns for down funnel critical metrics as well as owning external partner relationships
- A balance of data-driven analytical skills, operational know-how, and creative campaign wins
- Demonstrated ability to effectively manage and optimize multi-million dollar user acquisition budgets
- Experience with reporting both quantitative and qualitative results of performance marketing/UA spend to an executive audience
- Understanding of Insertion Order/PO set up, budget tracking, and invoicing
Nice To Haves
- Preferably experience in driving growth - specifically on mobile
- Interest in mobile gaming/gaming a plus
Responsibilities
- Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
- Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
- Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
- Source new channels and opportunities for the continued growth of our games
- Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
- Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
- Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon
Benefits
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
- 401(k) with Company match, tuition reimbursement, charitable donation matching
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
- Relocation assistance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
