User Acquisition Manager

Fanatics Collectibles•New York, NY

11h•$96,250 - $120,000

About The Position

Topps Digital, a division of Fanatics Collectibles, is seeking a User Acquisition Manager who is a proactive and effective problem-solver with a strong passion for digital marketing. This role requires a deep understanding of data-driven decision-making and the digital advertising ecosystem. The User Acquisition Manager will be responsible for developing and executing day-to-day user acquisition and retargeting campaigns across various channels, including Google AdWords, Meta/Instagram, 3rd party Ad Networks, CTV, digital sponsorships, and licensor collaborations. The goal is to generate qualified downloads for Topps Digital's suite of eight digital collectible apps. Additionally, this role will drive compelling marketing campaigns that appeal to both physical and digital collectors within the broader Fanatics Collectibles ecosystem, engaging them across multiple touchpoints such as Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, and Fanatics.com.

Requirements

4+ years previous User Acquisition or App Marketing Manager experience is required
Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required
Familiarity with attribution software to influence data-driven decision-making
Familiarity with mobile app and industry terminology and processes (e.g., installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.)
Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond (MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.)
Proficient in Microsoft Excel
Effective communicator with strong writing and communication skills
Willingness to work industry events to help drive on-site UA efforts (All Star Weekends, Comic Cons, Fanatics Fest, etc.)
Ability to work in a fast-paced, demanding work environment

Nice To Haves

Prior experience with app or game developer/publisher is highly recommended
Experience working with 3rd Party Ad Networks & UA ad buying agencies (Upyield, Zoomd, TVScientific, Klay Media, etc.)
Passionate collector or in-depth knowledge of collectibles ecosystem

Responsibilities

Managing 3rd Party Ad Network relationships
Research and recommend 3rd party ad networks to test
Onboard & integrate new ad partners with our attribution platform (Singular)
Supply networks with assets, creative refreshes, tracking links, etc.
Monitor campaign performance and recommend optimizing solutions
Manage budgets and allocate accordingly to strive for optimal ROI
Create, manage & optimize in-house marketing campaign efforts
Google AdWords campaigns, App Store Search Ads, etc.
Research and test interest groups to find new pockets of users
Maintain relationship w/ attribution account rep to maximize platform features & tools
Work with marketing graphic designer to concept new ad creatives based on previous creative performance data
Storyboard and project manage video ad creation and production
Create campaign performance reports & effectively summarize for department review
Create easily digestible UA reports to present to internal stakeholders
Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
Collaborate on creating experiential events to help drive on-site app downloads