User Acquisition Manager

Eli Health•Montreal, QC

2d•Remote

About The Position

Eli Health is making continuous hormone monitoring possible so users can support their daily and long-term health. No more waiting days to track key biomarkers—get results you can use within minutes. Eli’s flagship product, Hormometer™, is the first instant hormone monitoring platform to deliver results from saliva to mobile app—anytime, anywhere. Developed over six years of R&D, over 2,000 product iterations, and backed by a dozen patent-pending innovations, Eli’s award-winning platform turns hormones into measurable signals you can track and improve. Just as the thermometer and glucometer have transformed health for millions, Eli’s platform is poised to be the next major evolution in tracking changes in stress, endurance, sleep, and more. We're looking for a User Acquisition Manager who thrives at the intersection of analytical rigor and creative experimentation. You'll own our performance marketing strategy and manage $2-3M in annual spend across established and emerging channels. This role requires someone who can build robust growth operating models and launch creative campaigns that cut through the noise.

Requirements

4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually)
Proven track record of scaling user acquisition while maintaining or improving unit economics
Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels
Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms
Experience building and testing ad creative that deliver measurable performance improvements
AI-savvy: You understand how to leverage tools like Claude, ChatGPT, and generative AI to improve workflows and creative output
Data-driven: You're comfortable with attribution modeling, incrementality testing, and statistical significance
Growth-minded: You can build landing pages and microsites using tools like Lovable or similar no-code/low-code platforms
Systems thinker: You understand how to build operating models that connect acquisition to broader business objectives
Both left-brain and right-brain: You can build a sophisticated financial model in the morning and workshop breakthrough creative concepts in the afternoon
Entrepreneurial: You take ownership, move fast, and aren't afraid to test unconventional ideas
Collaborative: You work effectively across Product, Finance, Lifecycle, and Creative teams
Results-oriented: You're motivated by hitting targets and finding new ways to drive efficient growth

Nice To Haves

Experience in health tech, wellness, or consumer subscription businesses
Track record of growing a new business unit or product line from early stage to scale
Experience managing or collaborating with creative agencies
Background in conversion rate optimization and landing page testing
Familiarity with incrementality testing methodologies (geo-testing, PSA testing, etc.)

Responsibilities

Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives
Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit
Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations
Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics
Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets
Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution
Work with agencies and internal teams to optimize campaign performance and creative production
Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance
Partner with Product to ensure acquisition strategies align with product roadmap and user experience
Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention
Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics
Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization
Analyze marginal ROI across channels to inform budget allocation decisions
Forecast performance gaps and develop strategies to close them
Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel
Build dashboards and reporting that make complex performance data accessible to stakeholders