Senior User Acquisition Manager
Ruby Labs
•Remote
About The Position
We’re looking for a Senior User Acquisition Manager focused on the Google ecosystem (Search, Display, Demand Gen, and more) to lead and scale our mobile app. You’ll own and optimize performance across our mobile acquisition strategy, partnering closely with the product team.
Requirements
- 2+ year experience in performance marketing / user acquisition on Google.
- Experience managing $500K+ monthly budgets.
- Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention.
- Strong experience with web funnels & mobile acquisition strategies.
- Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer.
- Strong analytical mindset and structured problem-solving skills.
- Ability to generate and validate creative hypotheses.
- Intermediate English proficiency or higher.
Nice To Haves
- Experience with platforms like Meta, Snap, TikTok or others.
- Hands-on experience with Google UAC for app install campaigns.
- B2C Subscription apps
Responsibilities
- Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display.
- Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more.
- Own budgets and make data-driven budget allocation decisions.
- Develop and test hypotheses to improve user acquisition across the funnel.
- Research competitors’ acquisition strategies, creatives, and channels.
- Participate in creative brainstorming to continuously push performance forward.
Benefits
- Remote Work Environment
- Unlimited PTO
- Paid National Holidays
- Company-provided MacBook
- Flexible Independent Contractor Agreement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
