User Acquisition Manager (Snapchat ads)

Ruby Labs

4d•Remote

About The Position

Ruby Labs is seeking a Junior User Acquisition Manager to participate in daily growth marketing activities and operations on Snapchat. The ideal candidate is self-motivated, eager to grow and learn, and adaptable to fast changes. This role involves working directly within ad accounts to launch and optimize campaigns, analyze performance, and drive metric improvements. Success will be measured by results, efficiency, and ROI, with a focus on managing budgets, regions, and driving measurable growth.

Requirements

Understanding of key performance metrics, including eCPA, ROAS, CPM.
Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management.
Performance-focused - being keen on meeting the target CPA and ROI goals to scaling performance efficiently.
Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments.
Ability to quickly identify, react to, and resolve performance issues within short timeframes.
Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability.
Excellent communication skills with the ability to effectively collaborate across cross-functional teams.

Responsibilities

Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments.
Adapt relevant creative sets to campaigns, optimize ad sets with bids and budgets, and applicable ad combinations.
Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights.
Deeply analyze testing creative tendencies, identify winners, and locate them individually in new and existing campaigns for optimization.
Analyze cohort performance and create dedicated campaigns for genders, age segments, and interest-based ones.
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids.
Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching.
Develop custom and lookalike audience campaigns, and create campaigns based on interests.
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data.
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.