User Acquisition Manager

Replika•Valletta, EMEA

7d•Remote

About The Position

Replika is seeking a User Acquisition Manager to own paid user acquisition end-to-end, starting with Meta and expanding to TikTok, Google, and other platforms. This is a hands-on media-buying role focused on driving profitable installs and subscribers. The company is undergoing a renaissance with a goal of exponential growth and is looking for someone to own the paid engine within the growth roadmap. The product is a consumer subscription app with millions of users, and cracking paid UA in this category is an unsolved problem. Replika was founded on the principle of creating the world's first AI companion, evolving into a platform that helps millions reconnect with the world. The company's new vision is to build the first AI with heart, designed to help users make the most out of life by encouraging social connections, exploration, and personal growth. The AI is modeled after transformative relationships, prompting users to look inward and pushing them outward. Replika has been recognized in TED Talks, Stanford and Harvard studies, and the Lex Fridman podcast, connecting with over 40 million people in a deeply human way.

Requirements

4+ years running paid acquisition for a B2C consumer app where you personally owned the spend and the outcomes — installs, trials, subscriptions, revenue. Not brand, not impressions.
Deep Meta expertise. You’ve run and scaled real budgets in Ads Manager — Advantage+, campaign structure, creative testing, audience strategy. This is the core of the role.
Cross-platform range. Hands-on with TikTok Ads and Google (App campaigns, Search, YouTube); more platforms a plus. Meta’s the anchor, but you’re not a one-channel operator.
Mobile app install and subscription experience. You understand the app-install funnel and subscription conversion, not just web lead-gen.
Strong analytical chops. CAC, LTV, ROAS, payback — you live in the numbers and can defend every one of them.
Real attribution experience. MMPs (AppsFlyer, Adjust), SKAN/SKAdNetwork, deferred deep linking. You’ve wrestled iOS measurement post-ATT and didn’t throw up your hands.
You ship fast and test constantly. New creative and audiences live every week, learnings feeding the next round.
You use AI tools in your work already — research, creative iteration, reporting, analysis. Not as a party trick.
You’re a hands-on operator, comfortable being the only paid person in the room. No team to delegate to yet.
Fluent English.

Nice To Haves

You’ve scaled paid UA on a consumer subscription product where the value is hard to explain in one line.
Experience with emotionally engaging consumer apps, AI-native products, or anything in the social, communication, relationship, or entertainment space.
You’ve owned six- or seven-figure monthly budgets and kept them profitable.
Depth in Apple Search Ads or Google UAC specifically.
You’ve built the measurement stack, not just used it — MMP implementation, event mapping, SKAN config.

Responsibilities

Own paid UA end-to-end across Meta (primary), TikTok, Google, and other platforms as the numbers justify. Account structure, budgets, bids, targeting, placements — all your calls.
Run the creative testing loop on paid. Take creative from our UGC and creator team and internal production, test it at the ad level, kill losers fast, scale winners.
Own the funnel from ad to install to subscription. CAC, ROAS, and payback are what you’re measured on — not top-of-funnel vanity.
Scale spend profitably. Find the winning combinations of audience, creative, and placement, then push budget without wrecking efficiency.
Own measurement and attribution. MMP setup, SKAN, deferred deep linking, tracked links. You know what’s real and what’s noise on iOS post-ATT.
Work directly with product and the CEO. Push for the landing pages, product hooks, and onboarding changes that move conversion — and be in the room when they ship.
Report with numbers, not vibes. Spend, CAC, ROAS, payback broken out by channel, creative, and audience.