Mobile User Acquisition & SEO Manager

DoubleDown Interactive•Seattle, WA

7d•Hybrid

About The Position

This role combines paid media and SEO, focusing on acquiring and retaining profitable players through various channels. The Mobile User Acquisition & SEO Manager will work closely with creative, business intelligence, and product marketing teams to develop effective paid campaigns and lead a comprehensive SEO strategy. This position offers the opportunity to grow knowledge in User Acquisition (UA) within the mobile app media space and SEO for different search engines. The manager will create and manage partnerships with key platforms, develop and drive media strategies, onboard new channels, and execute business-critical user acquisition campaigns. The role involves managing a significant monthly budget with opportunities to work with new games and partners, and defining/executing SEO best practices for games across multiple genres. The position is part of a collaborative growth marketing department.

Requirements

Bachelor’s degree in Marketing or related technical degree or the equivalent work experience
3+ years of digital marketing experience
2+ years of work in SEO with a track record of positive, measurable results
Knowledgeable or experience in digital media buying and/or planning, including: Major mobile ad platforms (Facebook, Adwords, etc.)
Experience or knowledge of CPI, CPA, ROAS, buying
Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games
Knowledge of 3rd party mobile attribution
Experience managing A/B creative tests, incrementality tests, and spend scaling tests
Experience conducting analysis on acquisition and retention to deliver against KPI’s
Ability to learn and understand creative development
Strong ability to move quickly and adapt within a direct response business model
Strong and solid understanding of SEO best practices, process and tools including experience with Google Analytics, Ahrefs, etc.
Strong project management skills
Demonstrated quantitative and analytical skills, data driven and detail oriented
Incredible communication skills with the ability to garner buy-in from multiple levels of management
Solid presentation and problem solving skills
Proficient with Excel, pivot tables and Power Point
A motivated self-starter and be willing to learn and contribute to the success of the team, partners and company
Must be able to work in our hybrid environment based out of our Seattle, WA office
Must be at least 18 years of age
Ability to successfully pass a pre-employment background check investigation
Legally authorized to work in the United States without visa sponsorship

Nice To Haves

Knowledge and/or experience in the video game or mobile game industry
ASO
In-app ad monetization
Branding
CTV media buying

Responsibilities

Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop
Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies
Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
Develop A/B testing programs to maximize acquisition efforts and ROI
Actively contribute to the evolution of team processes and workflow
Develop and execute SEO strategies to increase organic traffic and improve conversion rates
Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities
Create SEO reports and communicate performance insights, recommendations, and KPIs to stakeholders
Collaborate with developers and web teams to implement SEO best practices during site updates and feature releases
Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO and marketing