Senior Manager, User Acquisition & Growth
About The Position
Prodigy Education is a global leader in game-based learning, aiming to help every student in the world love learning. The Senior Manager, Acquisition & Growth will be responsible for creating and executing a high-impact media strategy to find, attract, and convert core audiences: Teachers, Parents, and Players. This role serves as the strategic owner of paid and organic efforts, managing a significant budget across multiple platforms to maximize performance against business goals, while also managing the day-to-day performance of these channels. In this player-coach role, the individual will mentor a platform specialist, guiding them toward optimizing the media mix. The role requires blending high-level strategy with deep technical proficiency, managing everything from data and forecasting to creative experiments and reporting.
Requirements
- Experienced practitioner of programmatic execution
- Proficiency in managing paid media platforms (e.g., Google, Meta, Pintrest, Tiktok etc.) and a proven track record of scaling user acquisition.
- Solid understanding of search everywhere optimization principles and how to leverage organic search and LLMs to complement paid acquisition strategies.
- Strong analytical skills with the ability to manage budgets, forecasts, and deliver data insights.
- Experience in creative briefing, with the ability to translate channel performance insights into actionable feedback for creative teams.
- Ability to manage external relationships with agency partners and platform representatives to drive results.
Responsibilities
- Own the overarching paid and organic strategy and respective budgets across multiple platforms to maximize performance against OKRs.
- Serve as the internal subject matter expert on platform/discipline changes, advancements, and best practices to stay ahead of industry trends.
- Continually research and implement new growth strategies to acquire and convert users through emerging marketing channels and platforms.
- Implement and oversee new strategies, campaigns, and creative tests to optimize key performance metrics.
- Brief the Creative Team on high-converting campaigns and content and providing data-driven feedback to improve future outputs.
- Collaborate with internal stakeholders across Product, Marketing, Data, and Legal to align acquisition efforts with broader business objectives.
- Proactively analyze and measure marketing initiatives against targets to quantify success and identify opportunities for improvement.
- Manage data, forecasts, and reporting requests to ensure all decisions are backed by deep performance insights.
- Collaborate with SEO and Organic Social teams to ensure brand consistency and attribution across all touchpoints.
- Bridge the gap between paid and organic efforts to identify improvement opportunities for future integrated campaigns.
- Mentor a high-performing paid platform specialist, providing technical guidance.
- Interact directly with paid partners and platform representatives to optimize campaign performance and integrate new features.
Benefits
- Total Rewards Program reflects our commitment to your financial, physical, and mental well-being
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
