Senior Technical SEO & AEO Manager
About The Position
The Law Offices of Spar & Bernstein, P.C. is seeking an experienced Senior Technical SEO & AEO Manager to lead the website’s technical performance, organic search strategy, and visibility across traditional and AI-powered search platforms. The website is built on WordPress, hosted on AWS, and uses Cloudflare for performance and security. This is a hands-on role for a strategic, technically skilled professional who can independently audit, optimize, troubleshoot, and implement website improvements rather than only make recommendations to outside developers or agencies. The manager will oversee technical SEO and website development; organic search strategy across immigration and personal injury practice areas; AEO and GEO initiatives; and content strategy and website optimization. The role collaborates with marketing and legal teams to develop authoritative, accurate, search-optimized content and improve organic visibility and website performance.
Requirements
- 5–8+ years of professional SEO experience, including advanced technical SEO expertise.
- 3+ years of hands-on WordPress development experience, with the ability to independently implement technical changes.
- Strong proficiency in HTML, CSS, JavaScript, PHP, and WordPress architecture.
- Experience with AWS hosting environments and Cloudflare, including caching, performance optimization, CDN configuration, and troubleshooting.
- Advanced knowledge of crawling, indexing, structured data, site architecture, Core Web Vitals, and technical SEO best practices.
- Experience with content strategy, keyword research, competitor analysis, and large-scale website optimization.
- Proven ability to independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.
Responsibilities
- Conduct comprehensive technical SEO audits and independently implement fixes and improvements.
- Manage and optimize the WordPress website, including themes, plugins, templates, and site functionality.
- Troubleshoot technical issues involving WordPress, AWS hosting, Cloudflare, caching, and website performance.
- Improve Core Web Vitals, page speed, mobile usability, crawlability, and indexing.
- Resolve broken links, redirects, duplicate content, canonicalization issues, structured data errors, and other technical SEO issues.
- Maintain website health and coordinate secure updates, testing, and deployments.
- Develop and execute a comprehensive organic search strategy across immigration and personal injury practice areas.
- Lead AEO and GEO initiatives to improve visibility across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, and emerging AI-powered search platforms.
- Identify high-value conversational search queries and legal questions that offer opportunities for AI-generated answers, citations, and traditional organic traffic.
- Develop strategies to strengthen the firm’s topical authority, attorney expertise, credibility, and online presence.
- Conduct keyword research, competitor analysis, and content gap assessments to identify organic growth opportunities.
- Recommend practice-area pages, landing pages, FAQs, articles, and educational resources based on search demand and business value.
- Perform website content audits and identify pages to update, consolidate, redirect, restructure, or remove.
- Improve website navigation, URL hierarchy, internal linking, and overall content organization.
- Collaborate with marketing and legal teams to develop authoritative, accurate, search-optimized content.
- Identify opportunities to repurpose existing video and educational content to increase organic visibility.
- Independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
