SEO/AEO Manager (Internal)

Discovered•,
•$30,000 - $75,000•Remote

About The Position

Discovered Labs is an SEO and answer engine optimisation (AEO) agency focused on generating leads and customers for B2B SaaS businesses through content marketing, technical optimisations, and off-site brand amplification. They utilize AI-powered operations with internal tools built by their ML team, combined with senior marketer judgment and full-stack execution across content, technical SEO/AEO, and off-site amplification. The company is looking for an experienced SEO/AEO Manager to drive qualified inbound pipeline by managing content workflows, off-page programs, and implementing website improvements using coding agents. The role reports to Liam and involves owning day-to-day prioritization, delivery, and reporting, with a primary outcome of generating qualified inbound pipeline through search and AI assistants. This is a full-time, individual contributor, fully remote role, ideally located within ±4 hours of GMT. The company values tech-savviness, data-driven approaches, curiosity, and a willingness to learn.

Requirements

  • Demonstrated SEO execution, with examples of work personally diagnosed, prioritised and implemented, the results and how they were measured.
  • Experience independently translating business goals into search strategy and a practical delivery plan.
  • Working fluency in Google Search Console, GA4, Ahrefs or an equivalent research tool, and a crawler such as Screaming Frog. Used to investigate performance and check figures at source.
  • Practical ability to build and improve website pages and make technical SEO changes using coding agents and GitHub, demonstrated through previous work or an exercise.
  • An AI-assisted tool, script or workflow built or materially adapted to solve a real problem. Explanation of decisions made, what AI contributed, how code, data or output was verified, and what improved.
  • Evidence of rigorous SEO analysis that led to an implemented change: explanation of data used, competing explanations checked, decision made and how the result was measured.
  • Reliable delivery tracking in a project management tool such as ClickUp, with clear actions, complete handoffs and documentation others can use.
  • Excellent verbal and written English.

Nice To Haves

  • Familiarity with B2B or B2B SaaS.
  • Agency experience or experience coordinating editors and specialist contributors.
  • Deeper Python, SQL, statistics or applied machine-learning skills.
  • Experience measuring AI visibility, analysing citations or running link-building and Reddit programmes.

Responsibilities

  • Run the SEO/AEO programme to generate qualified inbound pipeline, with new content, refreshes and off-page campaigns tied to the pillar and cluster strategy.
  • Develop the pillar and cluster strategy: Maintain the money-keyword universe, group queries by search intent and map priority clusters to target pages, using semantic clustering where useful.
  • Close topic gaps with new content: Run the weekly content loop through proprietary tools, keeping at least two weeks of approved assignments scheduled against editorial capacity and resolving SEO issues in briefs and drafts.
  • Manage content refreshes: Diagnose content decay, underperformance and cannibalisation. Prepare blog refresh briefs covering keyword targeting, topic coverage and internal linking, then verify the changes and measure results.
  • Build and optimise landing pages: Personally create and improve pages using coding agents and the GitHub repository. Submit tested pull requests and verify live changes.
  • Fix technical SEO issues: Diagnose and fix issues with crawlability, indexation, internal linking, metadata and structured data. Test changes, verify live results and escalate complex engineering work.
  • Own the off-page strategy: Define how targeted link building, Reddit and YouTube support priority topics and objectives. Brief specialists, review their work and use results to refine the strategy.
  • Close AI visibility and citation gaps: Use embeddings and entity analysis where useful to investigate how AI answers represent and cite Discovered Labs. Test changes against the gaps found.
  • Build tools that improve delivery: Create and validate scripts, automations and AI workflows for recurring research, analysis and measurement.
  • Connect every action to an objective: Tie each tactic to an overarching strategy and a clear objective: improving performance on commercial keywords, earning AI Overview placements, strengthening brand positioning or generating qualified pipeline. Measure progress against those objectives and use results to decide what to prioritise next.

Benefits

  • Compensation: $30K - $75K USD (or EUR/GBP equivalent), DOE
  • Fully remote: Work from where you do your best work, ideally within ±4 hours of GMT.
  • Real autonomy: Make daily prioritisation and execution decisions, with direct access to Liam for strategic direction.
  • Our in-house tools and methodology: Learn the proprietary SEO/AEO systems built by our engineers, apply them to our own growth and help improve them. We'll teach you our systems.
  • Depth and visible impact: Build expertise across organic growth, technical SEO and applied analysis through sustained ownership of a programme whose results you can follow over time.
  • Paid leave holidays
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