Senior Strategic Account Marketing Lead

Fictiv

1d•$130,000 - $160,000

About The Position

The Senior Strategic Account Marketing Lead at MISUMI Americas partners closely with Account Executives and sales leaders to turn account plans, customer insights, and revenue goals into measurable marketing campaigns. The role develops and leads growth plans for a portfolio of Strategic and Key Accounts, combining hands-on, high-touch activities with scalable digital and marketing programs to engage customers, advance opportunities, and strengthen relationships. This role owns account marketing strategy, activation planning, cross-functional coordination, seller adoption, and performance reporting. It selects the appropriate mix of 1:1, 1:few, and 1:many tactics; aligns specialized teams and external vendors; manages assigned budgets; and uses engagement, opportunity, pipeline, and revenue data to evaluate and improve programs. The position is expected to execute directly when needed and travel for customer and company engagements.

Requirements

At least 8 years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to develop and execute account plans that contributed to pipeline, opportunity progression, and revenue.
Proven ability to develop and execute integrated campaigns across high-touch and digital channels, including customer experiences or events, direct mail or gifting, sales outreach support, email or nurture, paid or performance programs, and content.
Experience taking programs from insight and strategy through execution, optimization, and performance reporting.
Strong commercial judgment and ability to prioritize accounts based on revenue opportunity, sales priorities, and expected return on investment.
Confidence and experience representing Marketing in seller and customer conversations, including onsite engagements when appropriate.
Strong cross-functional project leadership, including writing clear briefs, aligning stakeholders, creating workback plans, resolving ambiguity, and managing multiple time-sensitive programs.
Analytical fluency and experience using CRM, marketing automation, account engagement, and intent data to inform decisions and measure results.
Strong written, verbal, and presentation communication skills.
Comfort working in a fast-moving environment where initiative and judgment are important.
Ability to travel up to 25% within the U.S.

Nice To Haves

Salesforce and Marketo experience.
Experience marketing to complex B2B buying groups in a technical, industrial, manufacturing, or supply-chain environment.
Experience with ABM platforms, intent-data tools, audience development, and account-level reporting.
Experience producing or supporting executive programs, customer workshops, lunch-and-learns, field events, and direct-mail or gifting programs.
Bachelor’s degree or equivalent practical experience.

Responsibilities

Build trusted working relationships and maintain a regular operating cadence with Account Executives and sales leaders for assigned Strategic and Key Accounts.
Translate account plans, research, buyer insights, intent signals, opportunity data, and customer engagement into account-growth strategies and quarterly activation plans.
Plan, orchestrate, and execute 1:1, 1:few, and 1:many account marketing programs using an appropriate mix of high-touch and scalable tactics.
Develop account plays such as customer visits, lunch-and-learns, executive meetings, local experiences, direct mail and gifting, events, workshops, outbound support, account-specific content, and digital nurture.
Partner with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and vendors to deliver cohesive campaigns.
Write campaign briefs, establish ownership and timelines, resolve blockers, and ensure programs are delivered to a high standard.
Work with Web, Lifecycle, and Performance Marketing on targeted email, nurture, retargeting, paid media, landing-page, and audience programs when they support account objectives.
Develop pre-event, onsite, and post-event account plans that convert participation in MISUMI Americas events into sales follow-up and pipeline progress.
Create sales enablement with Content and Product Marketing, including messaging, outreach guidance, follow-up plans, templates, snippets, talking points, and seller actions.
Ensure Sales understands and follows through on account marketing plans.
Manage program budgets and vendors with an ROI mindset; test, optimize, reallocate, stop, revise, or scale account plays as appropriate.
Use Salesforce, Marketo, Reachdesk, Sigma, intent data, and other signals to prioritize investment and measure account engagement, buying-group reach, opportunity creation and progression, pipeline, conversion, velocity, win rate, and revenue influence.
Share account-level learnings, results, and recommendations with Sales and Marketing, and turn successful plays into repeatable programs.
Execute programs directly when speed and quality require hands-on work.
Travel to customer offices, company and industry events, and internal meetings when in-person engagement can advance account objectives.
In the first year, establish seller relationships and account-growth cadence, deliver account plans and integrated activations, increase meaningful engagement and qualified opportunity progress, build repeatable data-informed plays, and earn a reputation for measurable impact.