Senior Staff Outbound Product Manager

ServiceNow•Santa Clara, CA

14h•$190,900 - $334,100

About The Position

The Employee Workflows Outbound Product Management team connects customer needs to product strategy and go-to-market execution, guided by customer obsession, endless reinvention, and unreasonable hospitality. The Outbound Product Manager owns a specific product initiative end to end, including its value proposition, go-to-market strategy, and post-launch adoption. The role explains the product’s capabilities and value to sales, partners, analysts, and customers, and brings market and customer insights back to the broader team to improve each release. It works closely with inbound product management, product leadership, go-to-market teams, and field stakeholders to align product direction, launch readiness, and adoption outcomes. The role drives adoption through enablement and practical customer content, owns voice-of-customer and market-fit activities, leads go-to-market coordination for its product pod, and translates effectively across product, design, engineering, marketing, sales, and customer stakeholders.

Requirements

12+ years of experience in outbound product management, solution consulting, or product marketing in enterprise SaaS.
Understanding of how HR organizations operate and the problems HR and employee experience leaders are solving.
Deep product fluency, including the ability to brief customers at all levels, evangelize products at launch, and diagnose adoption barriers without engineering support.
Hands-on experience applying AI to product, workflow, or customer experience problems, and the ability to explain its value, limitations, and adoption path to technical and non-technical audiences.
Ability to articulate product positioning and the customer journey clearly and credibly.
Ability to work across design, engineering, sales, marketing, and customer stakeholders.
Confidence presenting to customer executives, analysts, and large audiences.
Comfort with data, including defining usage metrics and turning trends into recommendations.

Nice To Haves

Prior experience as an HR practitioner.
Hands-on experience with ServiceNow.
ServiceNow product certifications, such as CIS-HR.

Responsibilities

Create and deliver enablement for sales, solution consultants, and partners, keeping materials current with each release.
Create practical customer adoption content, including industry thought leadership and technical how-to guides.
Partner with DemoHub and Training teams on demo narratives and SNU courses.
Manage usage definitions and trend analysis to identify adoption barriers and guide decisions.
Articulate the product’s value and differentiators.
Collect, understand, and champion customer feedback to influence roadmap and strategy.
Engage directly with customers on design partnerships, roadmap conversations, and escalations.
Brief analysts and respond to inquiries to establish market fit and inform strategy.
Connect customers with the reference program and storytelling opportunities.
Serve as the product pod’s go-to-market point of contact and deliver standard bill-of-material commitments.
Coordinate go-to-market plans for new innovations with the pricing and packaging team, placing capabilities in appropriate SKUs and tiers.
Support strategic sales opportunities in partnership with Deal Desk, Renewal, and Subscription Compliance teams.
Work across product management, design, engineering, marketing, sales, and customers while keeping customer and market signals clear.
Own a product initiative across the full lifecycle, from customer problem and product design through launch and adoption.