Senior Staff Outbound Product Manager - GTM / Data & Analytics

ServiceNow•Washington, DC

11h

About The Position

ServiceNow is seeking a customer-focused Senior Staff Outbound Product Manager for its Data & Analytics product team, responsible for Workflow Data Fabric and RaptorDB Professional. This externally focused role develops and communicates the value of enterprise data capabilities through positioning, product launches, sales enablement, and direct customer engagement. The role connects data architecture, platform performance, analytics, AI readiness, and customer outcomes, translating technical concepts into product narratives, go-to-market strategies, customer-facing content, and field enablement. Workflow Data Fabric and RaptorDB Professional are strategic growth areas in ServiceNow’s Data & Analytics portfolio. The business has approximately $600 million in revenue and aims to reach $1.5 billion by 2029. The role will shape how data supports ServiceNow’s value proposition across workflows, customer outcomes, enterprise AI readiness, and strategic deals, using one-to-one, one-to-few, and one-to-many growth and enablement motions. The product manager will collaborate with product, engineering, sales, solution consulting, product marketing, and customer-facing teams to help the market understand and adopt ServiceNow’s next-generation data platform.

Requirements

At least 10 years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays.
Enterprise software experience, preferably building, positioning, selling, or taking software products to market for external enterprise customers.
Product management or outbound product experience as a software builder or seller, rather than solely as an internal IT practitioner, implementation owner, or user of similar technologies.
Working knowledge of enterprise data and analytics, such as data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers, and ability to translate these capabilities into differentiated positioning and customer value.
Understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation.
Experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support, and applying those interactions to improve messaging and go-to-market execution.
Strong communication and storytelling skills, including the ability to simplify complex topics for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders.
Ability to influence across product, engineering, marketing, sales, solution consulting, customer success, and field teams.
Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment.

Nice To Haves

Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products.
Experience delivering demos or supporting technical customer conversations, executive briefing centers, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits.
Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs.
Experience with federal customers or highly regulated enterprise markets.
U.S. citizenship or green card status is preferred to support federal market customer opportunities.

Responsibilities

Own outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating platform capabilities into customer value, differentiated positioning, and market narratives.
Define and refine messaging, use cases, personas, competitive differentiation, and customer proof points for technical and executive audiences.
Partner with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams on launch strategy, field readiness, growth motions, and adoption plans.
Represent the products in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, tailoring communication to technical and business audiences.
Translate enterprise data, analytics, integration, platform performance, and AI-readiness concepts into business outcomes, customer use cases, and seller-ready messaging.
Turn field feedback, customer insights, competitive intelligence, and adoption signals into recommendations that influence roadmap priorities, go-to-market execution, and outbound investments.
Develop high-impact outbound materials, including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations, and customer-facing product storytelling.
Establish and track outbound success metrics, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback.