Senior Specialist, Venmo Lifecycle Marketing
About The Position
As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels, including email, push, and in-app experiences. You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across more than 140,000 merchants. The role supports the growth of PwV by building customer journeys that drive first-time adoption, repeat usage, and long-term engagement. You will plan and implement lifecycle growth strategies and journeys, analyze campaign performance and customer behavior, and use experimentation to optimize customer experiences. You will partner with Data, technical, Product, Analytics, Marketing Operations, creative, agency, Legal, Product Marketing, and Brand teams to develop segmentation, personalization, measurement, and campaign execution. The position is based in Chicago, Illinois, and PayPal’s balanced hybrid model generally provides three office days and two days that may be worked from the office or home. The expected annual base pay range for the Chicago location is $89,000–$127,600. Additional compensation may include an annual performance bonus, equity, or other incentive compensation, as applicable. PayPal offers comprehensive, choice-based wellbeing programs, including generous paid time off, healthcare coverage for employees and families, and resources supporting financial security and mental health.
Requirements
- At least 3 years of relevant experience and a bachelor’s degree, or an equivalent combination of education and experience.
- Bachelor’s degree or equivalent work experience.
- Strong verbal and written communication skills, including the ability to translate strategies and results into clear recommendations for partners and leadership.
- Strong project management skills, attention to detail, and the ability to provide direction, prioritize, and plan multiple concurrent workstreams.
- Analytical ability and comfort using campaign, behavioral, and financial metrics to identify growth opportunities and optimize customer journeys.
- Ability to work cross-functionally and build relationships across technical, creative, product, analytics, and business teams.
Nice To Haves
- 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.
- Experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.
- Demonstrated success delivering measurable results in an innovative, agile, fast-moving environment.
- Experience developing experimentation strategies and using A/B testing to optimize campaigns and lifecycle marketing.
- Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs.
- Financial services, fintech, e-commerce, payments, or commerce experience is a plus but not required.
Responsibilities
- Execute marketing campaigns and initiatives to achieve business goals.
- Analyze marketing data to identify trends and opportunities for improvement.
- Develop and implement marketing content and materials.
- Collaborate with cross-functional teams to ensure alignment with marketing strategies.
- Provide insights and recommendations for optimizing marketing processes.
- Monitor and report on the performance of marketing activities.
- Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of Venmo products, with a significant focus on Pay with Venmo.
- Develop lifecycle journeys that move customers from awareness and first-time Pay with Venmo use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.
- Analyze campaign performance and customer behavior, identify optimization opportunities, and translate results into recommendations for leadership and stakeholders.
- Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks for targeted lifecycle experiences, including first-use and repeat-use programs.
- Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with Legal, Product, Product Marketing, and Brand stakeholders.
- Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.
- Partner with Product, Analytics, Marketing Operations, and other cross-functional teams to identify lifecycle opportunities and evolve the customer experience.
- Refine integrations across marketing tools to support accurate campaign tracking, measurement, and optimization.
- Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution before deployment.
Benefits
- Generous paid time off
- Healthcare coverage for employees and their families
- Resources to support financial security
- Resources to support mental health
- Additional compensation may include an annual performance bonus, equity, or other incentive compensation, as applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
