Senior Social Media Specialist, Culture & Insights

Yelp, Inc•,

4d•$89,000 - $130,000•Remote

About The Position

Yelp is hiring a Senior Social Media Specialist for its Consumer Growth Marketing team. The role supports Yelp’s mission to connect people with great local businesses by using social listening, community engagement, cultural insights, and social content to inspire discovery and build brand affinity. The specialist identifies relevant cultural moments and develops timely, useful ways for Yelp to participate, owns static asset production in partnership with the video lead, and leads nuanced community engagement, particularly on Reddit. The position requires independence, sound judgment, and collaboration across teams, and reports to the Associate Director of Social Media. It is a full-time remote role based in the United States. The specialist monitors conversation about Yelp, competitors, local businesses, and broader culture; turns those signals into analyses and recommendations; manages proactive and reactive engagement across social platforms; and plans and produces content. The role also includes sourcing and clearing user-generated and review-based content, maintaining the editorial calendar, coordinating escalations and campaigns with partner teams, and assessing content and community performance. Compensation is $89,000–$130,000 annually. A bonus and benefits may also be offered. Actual salary may vary based on factors including location and experience.

Requirements

At least 4 years of social media experience for a consumer audience, including hands-on social listening, community management, and content production.
Strong cultural judgment: able to identify which moments a brand should join and how to participate in an earned-feeling way; application should include 2–3 examples of reactive or culture-led work, the applicant’s role, and results.
A portfolio demonstrating strong design skills through static and carousel work using Canva, Figma, or Adobe; application should include 2–3 examples of reactive or culture-led work, the applicant’s role, and results.
Working fluency with a social listening tool such as Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar, including writing Boolean queries.
Deep understanding of social platform norms, especially Reddit.
Sharp, adaptable writing and an ability to adjust tone to be funny, helpful, or quiet as appropriate.
Strong judgment under pressure about when to engage, escalate, or stay out.
Ability to work independently, make judgment calls from a loose brief, and deliver finished work without close supervision.
Exceptional organizational skills and experience managing a multi-channel content calendar with multiple stakeholders.

Nice To Haves

Experience building a brand presence on Reddit.

Responsibilities

Run daily social listening across Yelp, competitors, the local business landscape, and broader culture in Brandwatch; build and maintain Boolean queries, topic tags, and alerts.
Identify cultural moments relevant to Yelp and pitch useful, unexpected ways for the brand to participate.
Develop, produce, approve, and publish timely content while cultural moments are happening.
Turn listening signals into recommendations explaining what is happening, why it matters, what to do, and who owns the action; deliver recurring readouts and quick-turn analyses.
Manage proactive and reactive community engagement across Instagram, TikTok, YouTube, Reddit, Threads, X, and Facebook.
Lead Reddit engagement by building a trusted presence in relevant subreddits, handling critical and sensitive threads carefully, and developing guidance on when Yelp should post, reply, or stay out.
Own static asset production from concept through publication, including reactive posts, carousels, graphics, copy-led posts, and user-generated content features.
Partner with the video lead to select appropriate formats for insights and cultural moments and plan major moments.
Source, vet, and clear user-generated and review-based content for social channels.
Manage the social editorial calendar in Wrike and Sprout Social, balancing campaigns, always-on content, and reactive posts.
Flag risks early and collaborate with Comms, PR, Support, Brand, Creative, and Product Marketing on escalations and campaigns.
Report on content and community performance and recommend what to repeat, change, scale, or stop.

Benefits

Full medical, vision, and dental coverage effective the first day.
15 days of PTO, accruing from the hire date and increasing after 2 or more years of tenure.
12 paid holidays and one floating holiday.
Up to 14 weeks of parental leave.
Monthly wellness subsidy.
Work-from-home reimbursement.
Flexible spending account.
401(k) retirement savings plan.
Employee stock purchase plan.
A bonus may be offered.