Senior Social Media Specialist, Thought Leadership and Employee Influencer Programs
About The Position
UnitedHealth Group is seeking a Senior Social Media Specialist to support its enterprise Communications team and growing portfolio of executive, clinician and employee voice programs. The role provides day-to-day program coordination and execution, including managing content calendars, publishing, community engagement, reporting and program workflows. It offers an opportunity to expand expertise in strategy, content, community management, creator programs, analytics and emerging social platforms. The role may be performed remotely from anywhere in the U.S. Employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy. The position is full-time, with an annual salary range of $72,800 to $130,000, based on full-time employment and factors including location, education, work experience and certifications. Benefits and incentives are subject to eligibility requirements. UnitedHealth Group is a health care and well-being company comprising UnitedHealthcare and Optum. Its mission is to help people live healthier lives and make the health system work better for everyone. The company describes its workplace as inclusive and is an equal employment opportunity and drug-free workplace. Candidates must pass a drug test before beginning employment.
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations or a related field, or equivalent experience.
- At least 3 years of experience in social media, communications, marketing or a related field.
- Familiarity with publishing content and monitoring engagement across major social media platforms.
- Familiarity with social media management, analytics and content-planning tools.
- Ability to analyze performance data and translate insights into recommendations.
Nice To Haves
- Experience supporting video, photography, creator content or digital storytelling.
- Clear written and verbal communication skills and ability to collaborate across teams.
- Solid organizational skills and attention to detail, with the ability to manage multiple priorities.
Responsibilities
- Build and maintain content calendars, project trackers and program resources.
- Coordinate with program leads, communications partners and subject-matter experts to gather content and move projects forward.
- Track deadlines, reviews, approvals and next steps across multiple workstreams.
- Organize content, creative assets and program materials in shared team workspaces.
- Support participant onboarding, content-planning sessions, video shoots and other program activities.
- Maintain guides, templates and other team documentation.
- Contribute ideas and recommendations to enhance program performance, streamline workflows, improve participant experiences, and support the growth and scale of employee programs.
- Support pilot programs, testing opportunities and new social media initiatives.
- Manage day-to-day scheduling and publishing across people channels, such as executive and clinician social media accounts.
- Prepare approved captions, media, links and other publishing elements.
- Monitor comments, mentions and audience activity using social media management tools and native platforms.
- Identify routine engagement opportunities and support responses using approved guidance.
- Flag customer-care needs, sensitive conversations and potential risks for review and escalation.
- Maintain accurate records of published content and relevant audience activity.
- Support social account setup, dashboards, alerts and routine maintenance in social media management tools.
- Measure content performance against established KPIs and prepare recurring reports.
- Monitor social trends, audience questions and content opportunities.
- Analyze program performance and recommend optimizations based on audience insights, engagement trends and platform best practices.
- Maintain organized records of content performance and useful examples to support future planning.
- Support paid amplification and coordinate with internal and external partners as needed.
Benefits
- Comprehensive benefits package
- Incentive and recognition programs
- Equity stock purchase
- 401(k) contribution
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
