Senior Director Thought Leadership

Novotech Global•South San Francisco, CA

5d•$190,000 - $210,000

About The Position

The Senior Director, Thought Leadership leads Novotech’s global thought leadership program, using the company’s clinical delivery record and expert perspectives to demonstrate its value to sponsors in the United States and Europe. This is a writing and editorial leadership role: the director researches topics, interviews medical, scientific, and delivery experts, and produces strong initial drafts for expert review. The role develops the editorial calendar and expert bench across therapeutic areas, channels, and regions, and manages campaigns spanning case studies, data-led articles, reference stories, playbooks, bylines, media placements, webinars, podcasts, and speaking engagements. Content should provide practical, evidence-based insights sponsors can use when selecting a partner for a global clinical program. The Senior Director reports to the Chief Marketing Officer and works closely with the Chief Medical Office and Global Project Management organization. The role also works with Sales and Business Development, therapeutic delivery units, and company experts to develop content, media relationships, and external profiles. Success is measured through readership, engagement, use by Sales and Business Development, and changes over time in how US and European sponsors describe Novotech. Novotech describes itself as a global full-service clinical Contract Research Organization, with more than 30 offices across Asia-Pacific, the United States, and Europe. The company describes its workplace as inclusive and collaborative, and highlights flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs, and ongoing development programs.

Requirements

10 to 12 years of experience in marketing communications, content, or editorial roles.
At least five years leading thought leadership programs.
Clinical development industry experience is required.
Ability to discuss trial design, therapeutic areas, and sponsor perspectives credibly with a Chief Medical Officer.
Experience interviewing scientific or medical experts and writing in their voice.
Ability to provide published writing examples and explain the extent of personal contribution to drafts.
Experience placing stories with trade and business media.
Experience preparing executives for interviews and keynotes.
Experience managing an editorial calendar across multiple therapeutic areas and regions.

Nice To Haves

CRO experience is strongly preferred.

Responsibilities

Maintain and extend the evidence base addressing sponsor questions about choosing a partner for a global program.
Turn delivery evidence into case studies, data-led articles, and reference stories for US and European sponsors.
Work with Sales and Business Development to develop client references and co-authored content.
Document programs Novotech has carried across phases and regions.
Interview medical, scientific, and delivery experts; research topics; and draft content for expert review.
Develop practical, evidence-led content such as playbooks, pitfalls to avoid, and lessons from Novotech trials.
Maintain a high standard of draft quality and ensure finished content reflects the expert’s thinking and voice.
Build the editorial calendar with the Chief Medical Office and therapeutic delivery units across Novotech’s therapeutic areas.
Run content as campaigns with defined starts and ends.
Develop content based on company market research, commercial insight, regulatory changes, and conference themes; publish through suitable channels.
Set planning standards for executive content, agreeing on topics, talking points, and timing before appearances.
Identify and develop scientific experts who can represent Novotech, and bring new experts into the program as they join or assume new responsibilities.
Arrange media training for experts who need it.
Support scientific advisory boards when marketing input is useful.
Develop relationships with trade, business, and scientific media and secure print, broadcast, and online placements.
Write press releases, byline articles, and keynote content.
Develop new channels, including podcasts, and match content to channels that reach sponsors.
Shape thought leadership at priority events, including JP Morgan and major therapeutic congresses.
Track readership, engagement, Sales and Business Development use, and changes in sponsor perceptions in the US and Europe.
Report results to the Chief Marketing Officer and executive team in clear terms.
Maintain a simple way to share the program’s output internally and externally.