Global Lead, Thought Leadership, B2B Institute

LinkedIn•New York, NY

1d•$131,000 - $212,000•Hybrid

About The Position

LinkedIn's B2B Institute is a think tank focused on shaping the future of B2B marketing through original research, insights, and thought leadership. The Global Lead, Thought Leadership will develop evidence-based perspectives to influence senior marketing executives and industry conversations. The role combines content creation, research, and executive engagement, with approximately half of the time devoted to developing thought leadership and the other half to amplifying insights through industry events, customer engagements, and LinkedIn channels. It is a senior individual-contributor position requiring hands-on B2B marketing expertise, strong storytelling and analytical judgment, and the ability to turn complex research into commercially relevant perspectives. The role is based in New York City and is hybrid, with work performed both from home and in a LinkedIn office on select days according to team business needs. It reports to the Head of Thought Leadership Research, B2B Institute.

Requirements

Bachelor's degree in Marketing or a related field, or equivalent experience.
At least 8 years of professional experience in B2B marketing, agency strategy, consulting, industry research, business editorial, or equivalent experience.
Experience in B2B marketing in an in-house, agency, or consulting environment.
Experience publishing written content for business or marketing audiences.
Experience translating data or research into published thought leadership or original perspectives.

Nice To Haves

At least 12 years of professional experience, including senior-level experience within a B2B marketing organization.
Established industry presence through original research, published articles, thought leadership, or keynote speaking engagements.
Hands-on experience developing or executing demand generation, performance marketing, or full-funnel marketing programs.
Experience conducting secondary research and contributing to the design or commissioning of primary research studies.
Background in agency strategy, consulting, industry research, or business editorial.
Experience presenting to C-level executives and speaking at major industry conferences or events.
Experience navigating organizational change and collaborating across matrixed, global marketing organizations.

Responsibilities

Author thought leadership articles, flagship research reports, executive summaries, and supporting content for senior B2B marketing audiences.
Translate marketing concepts, survey findings, platform data, and third-party research into clear, evidence-backed insights and actionable recommendations.
Shape the B2B Institute's editorial agenda by identifying emerging trends, developing original perspectives, and challenging conventional marketing thinking.
Apply B2B marketing expertise and commercial understanding to address real-world challenges facing senior marketing leaders.
Lead secondary research and analysis, evaluate findings, test hypotheses, and partner with research teams on studies and editorial arguments.
Develop narratives that connect qualitative and quantitative research findings to broader business challenges and opportunities.
Present thought leadership and research findings to senior executives, customers, industry partners, and conference audiences.
Collaborate with Editorial, Research, Legal, Communications, and cross-functional stakeholders to ensure content quality, accuracy, and alignment.
Create presentations, talking points, social content, and executive briefings to extend the reach and impact of published research.
Own thought leadership initiatives from concept and content development through stakeholder approvals, publication, and market activation.
Maintain rigorous editorial and analytical standards and ensure published claims are supported by credible research and evidence.