Senior Director, Social and Influencer
About The Position
Lead LA28’s social and influencer programs to connect with fans in Los Angeles and around the world. The role turns the influencer, athlete, and cultural ambassador framework into active creator rosters, architects the Games-time Digital Command Center, and directs real-time social operations during the Olympic and Paralympic Games. Reporting to the Vice President, Digital Engagement and Marketing, the position integrates partners and rights holders, protects intellectual property, and uses performance analytics to drive fan engagement, audience growth, and conversion. Social media will be a key way fans experience the LA28 Games. This leader will turn athletes, creators, and partners into authentic, real-time storytelling that grows global audiences, protects the Olympic and Paralympic brands, and reflects excellence, inclusion, and co-creation. The role will shape the Digital Command Center and leave a digital legacy that inspires new audiences to embrace Olympic and Paralympic sport. The position is based onsite at LA28’s Downtown Los Angeles office. Most work takes place in an office setting, with extended use of computers, phones, and other office equipment, in an open-floorplan environment. Working hours may vary, including evenings, weekends, and holidays, especially during peak event periods. The role may evolve and include operational responsibilities during the Olympic and Paralympic Games. LA28 does not provide relocation assistance.
Requirements
- 12 or more years of progressive leadership in social media marketing, influencer marketing, digital content, or agency leadership, ideally within sports, entertainment, or major live events.
- Proven track record building high-impact influencer and creator programs from strategy through execution, ideally for top-tier global consumer brands.
- Deep technical and creative expertise across major social platforms, emerging tools, and audience measurement tools used to inform real-time content decisions.
- Strong cross-functional leadership and agency management skills, including navigating complex stakeholder groups such as the IOC, IPC, and commercial partners.
- Bachelor’s degree in marketing, communications, digital media, or a related field; alternatively, 10 years of equivalent experience in social media and influencer marketing leadership.
- Available to work onsite in LA28’s Downtown Los Angeles office.
- Able to work efficiently in an open cubicle environment and spend extended periods using computers, phones, and other office equipment.
Nice To Haves
- Influencer and talent management experience.
- Experience leading social coverage of global sporting events.
- Experience managing creator content rights and onboarding workflows.
- Experience building social command centers or rapid-response publishing teams.
- Familiarity with Olympic and Paralympic broadcast rights guidelines.
Responsibilities
- Operationalize the influencer, athlete, and cultural ambassador framework, directing talent agencies and creator networks to deliver measurable campaigns.
- Architect and lead the Games-time Digital Command Center, including playbooks, escalation matrices, and crisis response protocols tested at test events.
- Execute social strategies for key milestones and lead real-time social listening and escalation with Corporate Communications and Legal.
- Integrate partners and rights holders into creator activations while enforcing LA28, IOC, IPC, and USOPC intellectual property guidelines.
- Define real-time dashboard metrics with Fan Data, MarTech, and IOC Insights teams, adapting content and creator deployments during live events.
- Perform other duties as required, including potential operational responsibilities during the Olympic and Paralympic Games.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
