Senior Social Media Manager, Developer Community

Snowflake•Menlo Park, CA

6d•Hybrid

About The Position

At Snowflake, we are powering the era of the agentic enterprise and seek AI-native thinkers who are energized by reinventing their work, treating AI as a high-trust collaborator. We look for low-ego individuals who thrive in dynamic, fast-moving environments with an experimental mindset. Snowflake is experiencing exponential growth and is looking for a seasoned Senior Social Media Manager to elevate its social media profile among the global developer community. This individual will be a steward of Snowflake’s developer social presence, specifically responsible for engaging technical audiences to reinforce Snowflake’s AI Data Cloud vision and business momentum by showcasing technical innovation and value to developers. This role demands a dynamic social media expert with a background in running presences for established B2B brands, capable of developing, executing, and measuring the impact of owned, paid, and earned social media. The ideal candidate is comfortable in a high-growth environment, is AI-minded, possesses a strong knack for innovative content creation, and is a dedicated team-player, proactive, highly organized, with a talent for building collaborative relationships with key stakeholders. This person will work closely with cross-functional teams including PR, Product Marketing, Developer Relations, Developer Advocacy, and the broader Marketing and Global Communications teams to create plans that drive awareness and engagement with key audiences. They will be responsible for overall program management, including content creation, reporting, and creating operational efficiencies to scale the practice to support Snowflake’s expansive business.

Requirements

8-10+ years of experience in B2B technology social media, either in-house or with an agency
Well-rounded social media marketing and/or social media communications experience – including owned, paid and earned strategies
A strong love for social and emerging technology, including hands-on use of AI tools to enhance day-to-day work across content creation, trend analysis, experimentation, reporting, and workflow efficiency
An experimental, test-and-learn orientation to create social success stories that will help drive greater investment
Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels
A ‘Roll Up Your Sleeves and Get It Done’ attitude with a proven track record of managing multiple, high-priority projects from strategy to execution
Strong strategic thinking, problem solving, technical, and analytical skills
Superb organizational skills and keen attention to detail, while operating effectively in a rapidly growing, fast-paced environment
Demonstrated ability to work collaboratively with cross-functional teams and build strong relationships
Strong judgment, a knack for diplomacy, and the confidence to engage and build consensus with stakeholders
BA/BS degree or equivalent experience
Ability to work remotely and in-office at our preferred Menlo Park, CA or Dublin, CA office

Responsibilities

Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy
Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind
Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social
Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business
Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices
Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities
Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice
Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets
Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake
Develop paid strategies with clear KPIs in support of our key narratives and initiatives
Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion
Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences