Fractional Social Media & Community Manager

Emora Health

3d•Remote

About The Position

Emora Health is building a mental health platform for the new generation, helping kids, teens, young adults, and parents access therapy, psychiatry, and mental health support through a modern, family-centered experience. We're looking for an experienced Social Media & Community Manager to own the day-to-day operation of Emora's organic social channels. The role is one part strategy, one part operations, and one part creative. We're looking for someone who can think strategically, execute consistently, engage authentically, and help us build a thoughtful, trusted presence across social platforms. You'll work directly with our Director of Creative Marketing to manage our content calendar, publish content, engage with our community, identify trends and opportunities, and help shape the future of our social presence.

Requirements

3+ years of social media management experience
Proven experience managing brand accounts across multiple platforms
Strong understanding of Instagram, Facebook, Threads, TikTok, LinkedIn, and YouTube
Excellent writing and communication skills
Strong organizational skills and attention to detail
Experience owning content calendars and publishing workflows
Strong community management instincts
Ability to work independently and proactively
Ability to learn and work with a suite of in-house insights and creative pipeline tools
Comfortable working directly within native social platforms

Nice To Haves

Experience in healthcare, mental health, parenting, education, or wellness
Experience working with startups
Copywriting experience
Strong visual taste and content instincts
Understanding of basic design principles and what makes content perform on social platforms
Experience identifying and capitalizing on social trends in a thoughtful, brand-safe way

Responsibilities

Own the day-to-day management of Emora's organic social channels
Schedule and publish content across all platforms
Maintain and manage the social content calendar
Ensure content is optimized for each platform
Coordinate closely with the Director of Creative Marketing on upcoming content and campaigns
Monitor and respond to comments and conversations across all social platforms
Engage with followers in a thoughtful, authentic, and brand-aligned manner
Monitor comments on both organic and paid content
Escalate sensitive mental health, customer support, or clinical conversations to the appropriate internal team
Help foster a positive and supportive online community
Identify social trends, platform shifts, and emerging content opportunities
Bring proactive content ideas and recommendations to the team
Help develop recurring content series and community-building initiatives
Collaborate on content concepts, hooks, and messaging
Identify opportunities to participate in relevant cultural and platform conversations in a brand-safe way
Track engagement and channel performance
Share regular insights and recommendations
Surface content opportunities based on audience behavior and platform trends