Senior Sales Manager (Major Appliances)

Chefman • Mahwah, NJ

3d • $140,000 - $175,000

About The Position

Chefman is expanding from small kitchen appliances into the major appliance category and is seeking a Senior Sales Manager to help launch and build the business. The role will shape the go-to-market plan, open new accounts, and establish retailer and dealer relationships. It works directly with the CEO and Senior Vice President of Global Sales and is suited to someone who wants to build a new business rather than manage only an existing book of accounts.

The Senior Sales Manager will own sales, margin, and market-share targets for assigned accounts; lead buyer presentations and line reviews; plan pricing and promotions; and forecast and monitor performance. The role also partners with product, marketing, supply chain, and operations teams to support successful launches, reflect customer feedback in future products, and address major-appliance delivery, installation, and service needs. Travel to retailer headquarters, trade shows, and dealer events is required as needed.

Requirements

• Bachelor's degree or equivalent experience.
• At least 7 years of sales experience in major appliances, either with a manufacturer or a major appliance retailer.
• Proven success managing national retail accounts such as The Home Depot, Lowe's, Best Buy, or Costco.
• Strong existing relationships with retail buyers, merchants, or independent dealer networks.
• Ability to own sales targets, forecasts, and account profitability.
• Strong presentation and negotiation skills, including with senior retail decision-makers.
• Self-starter comfortable building processes in a fast-growing, entrepreneurial company.
• Willingness to travel to retailer headquarters, trade shows, and dealer events as needed.

Nice To Haves

• Experience launching a new brand or product category.

Responsibilities

• Help build the go-to-market plan for Chefman's entry into major appliances, including target channels, accounts, and pricing.
• Open new accounts and secure product placement with national retailers such as The Home Depot, Lowe's, Best Buy, and Costco.
• Develop relationships with independent appliance dealers and buying groups such as BrandSource and Nationwide Marketing Group.
• Provide market knowledge on competitors, pricing, promotions, and category trends to inform product and sales decisions.
• Own sales, margin, and market-share targets for assigned accounts.
• Lead line reviews and sales presentations with retail buyers and merchants.
• Plan promotions, pricing, and seasonal programs with each account.
• Build sales forecasts and track performance against plan.
• Work with product, marketing, and supply chain teams to ensure products launch on time and are supported in stores and online.
• Share retailer and dealer feedback with the product team to inform future products.
• Partner with operations on delivery, installation, and service requirements unique to major appliances.

Benefits

• Competitive compensation
• Benefits
• Room to grow with the business
• Opportunity to help launch a new category at a fast-growing kitchen appliance brand
• Direct access to the CEO and leadership team, with influence over strategy
• Collaborative, entrepreneurial environment where work is visible and valued

What This Job Offers

• Job Type: Full-time
• Career Level: Senior