Senior Sales Director

East Daley Analytics•Greenwood Village, CO

About The Position

East Daley Analytics is seeking a growth-minded sales leader to build and lead a high-performing commercial team across account prospecting, account management, sales operations, and strategic account development. Reporting to the Chief Commercial Officer, the Senior Sales Director owns outcomes across these functions, hires and develops leaders and sellers, sets an ambitious growth agenda, and holds the team accountable for its goals. The role focuses on revenue growth across new segments, accounts, and buying centers, with particular emphasis on expanding strategic accounts, subscriptions, and data products while protecting recurring revenue. The Senior Sales Director works with the Chief Commercial Officer and teams including Product, Advisory, and Marketing to coordinate account strategies and go-to-market efforts. Success is measured by new bookings, strategic-account expansion revenue, net revenue retention, pipeline generation and coverage, forecast accuracy, and the quality and performance of the team. East Daley Analytics provides North American energy infrastructure and commodity market insights. Its stated mission is “We move the market,” delivering information and analysis to decision-makers in energy and finance.

Requirements

  • Bachelor’s degree required.
  • 12–15 years of progressive B2B sales experience, including at least 5 years building and leading sales and/or account management teams.
  • Track record of hiring, developing, and retaining top sales talent and leaders.
  • Proven track record of driving revenue growth above plan through a team, including growth in new bookings and recurring revenue.
  • Experience leading a sales operations function, with accountability for CRM, pipeline management, forecasting, and sales compensation.
  • Experience leading strategic or enterprise accounts with complex, multi-stakeholder buying processes.
  • Strong executive presence and ability to engage senior energy and financial leaders.
  • Advanced proficiency with Salesforce or HubSpot, Excel, and PowerPoint.
  • Ability to operate with urgency, manage competing priorities, and thrive in a rapidly evolving environment.
  • Demonstrated commitment to personal growth.
  • Willingness to travel up to 25–30% for client meetings and industry events.

Nice To Haves

  • MBA or advanced degree preferred.
  • Oil and gas, midstream, energy, or commodity market experience strongly preferred.
  • Experience selling data, analytics, research, or SaaS subscriptions is a plus.
  • Experience with business intelligence tools such as Tableau or Power BI is a plus.

Responsibilities

  • Build, lead, and develop a high-performing commercial team across account prospecting, account management, and sales operations; hire strong leaders and sellers and strengthen talent where needed.
  • Own outcomes across the commercial functions through the team by setting goals, delegating execution, and holding leaders and individual contributors accountable.
  • Model a culture of transparency, urgency, accountability, high standards, and a “play to win” ethos.
  • Set an ambitious growth agenda and own the annual sales plan, leading the team into new segments, accounts, and buying centers across energy and financial markets.
  • Hold the account prospecting team accountable for pipeline generation and conversion, partnering with Marketing on campaigns, events, and demand generation.
  • Personally support the largest and most strategic pursuits when senior involvement can change the outcome, while building the team’s ability to win independently.
  • Partner with Product and Marketing on go-to-market for new data products, including positioning, packaging, pricing, and launch.
  • Own strategic account outcomes and align Sales, Account Management, Product, Marketing, and Advisory around account strategies.
  • Ensure the team develops and executes strategic account plans that address relationship maps, executive sponsors, whitespace, renewal risk, and expansion targets.
  • Set cross-sell and upsell goals across buying centers and engage senior client executives personally where it accelerates growth.
  • Own retention and expansion outcomes, including gross renewal rate, net revenue retention, and expansion revenue, through the account management team.
  • Ensure the team reduces churn and grows recurring revenue, with early visibility into renewal risk and expansion opportunities.
  • Own sales operations outcomes, including pipeline visibility, forecast accuracy, and data quality, through the sales operations team.
  • Deliver an accurate forecast to the Chief Commercial Officer and design sales compensation with Finance and HR to reward growth.
  • Ensure the team uses a consistent sales methodology, playbooks, pricing guidelines, and deal approvals that support growth.

Benefits

  • Medical coverage with multiple plan options and company contributions.
  • Dental coverage with company contributions.
  • Vision coverage with company contributions.
  • 401(k) with a 3% company match.
  • Flexible Spending Account and Health Savings Account options with company contributions.
  • Employee Assistance Program (EAP) and wellness program.
  • Life and Accidental Death coverage.
  • Short- and long-term disability coverage.
  • Base salary of $175,000–$210,000, commensurate with experience and location.
  • Target variable incentive of $75,000–$90,000, tied to new bookings, net revenue retention, and strategic account expansion.
  • On-target earnings of $250,000–$300,000.
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