Senior Sales Director

East Daley Analytics•Greenwood Village, CO

11d•$175,000 - $210,000

About The Position

East Daley Analytics is seeking a growth-minded sales leader to build and lead a high-performing commercial team responsible for account prospecting, account management, sales operations, and strategic account development. Reporting to the Chief Commercial Officer, the Senior Sales Director owns outcomes across these functions by hiring and developing leaders and sellers, setting goals, delegating execution, and holding the team accountable. The role is centered on revenue growth. The Senior Sales Director sets an ambitious growth agenda, leads expansion into new segments, accounts, and buying centers, and is accountable for revenue plan performance. In partnership with the Chief Commercial Officer, Product, and Advisory, the director leads efforts to deepen relationships with strategic clients, expand subscriptions and data products across buying centers, and protect and grow recurring revenue. Success is measured primarily by revenue growth, including new bookings, strategic-account expansion revenue, and net revenue retention. Other measures include pipeline generation and coverage, forecast accuracy, and team strength, including hiring quality, retention of top performers, and the share of the team performing at or above plan. The role requires travel of up to 25–30% for client meetings and industry events.

Requirements

Bachelor’s degree required.
12–15 years of progressive B2B sales experience, including at least 5 years building and leading sales and/or account management teams.
Track record of hiring, developing, and retaining top sales talent and leaders.
Proven record of driving revenue growth above plan through a team, including growth in new bookings and recurring revenue.
Experience leading a sales operations function, with accountability for CRM, pipeline management, forecasting, and sales compensation.
Experience leading strategic or enterprise accounts with complex, multi-stakeholder buying processes.
Strong executive presence and ability to engage senior energy and financial leaders.
Advanced proficiency with Salesforce or HubSpot, Excel, and PowerPoint.
Ability to operate with urgency, manage competing priorities, and thrive in a rapidly evolving environment.
Demonstrated commitment to personal growth.
Willingness to travel up to 25–30% for client meetings and industry events.

Nice To Haves

MBA or advanced degree preferred.
Oil and gas, midstream, energy, or commodity market experience strongly preferred.
Experience selling data, analytics, research, or SaaS subscriptions is a plus.
Experience with BI tools such as Tableau or Power BI is a plus.

Responsibilities

Build, lead, and develop a high-performing commercial team across account prospecting, account management, and sales operations; hire strong leaders and sellers and strengthen talent where needed.
Own outcomes across all four commercial functions through the team by setting goals, delegating execution, and holding leaders and individual contributors accountable.
Model a culture of transparency, urgency, accountability, high performance, and a “play to win” ethos.
Set an ambitious growth agenda and own the annual sales plan, leading the team into new segments, accounts, and buying centers across energy and financial markets.
Hold the account prospecting team accountable for pipeline generation and conversion, partnering with Marketing on campaigns, events, and demand generation.
Personally engage in the largest and most strategic pursuits when senior involvement can affect the outcome, while developing the team's ability to win independently.
Partner with Product and Marketing on go-to-market plans for new data products, including positioning, packaging, pricing, and launch.
Own strategic-account outcomes and align Sales, Account Management, Product, Marketing, and Advisory around account strategies.
Ensure teams build and execute strategic account plans that cover relationship maps, executive sponsors, whitespace, renewal risk, and expansion targets.
Set cross-sell and upsell goals across buying centers and personally engage senior client executives where it can accelerate growth.
Own retention and expansion outcomes—including gross renewal rate, net revenue retention, and expansion revenue—through the account management team.
Hold the team accountable for reducing churn and growing recurring revenue, ensuring early visibility into renewal risks and expansion opportunities.
Own sales operations outcomes, including pipeline visibility, forecast accuracy, and data quality, through the sales operations team rather than administering systems directly.
Deliver an accurate forecast to the Chief Commercial Officer.
Design sales compensation with Finance and HR to reward growth.
Ensure consistent use of sales methodology, playbooks, pricing guidelines, and deal approvals that support growth.

Benefits

Medical coverage with multiple plan options and company contributions.
Dental coverage with company contributions.
Vision coverage with company contributions.
401(k) with a 3% company match.
Flexible Spending Account and Health Savings Account options with company contributions.
EAP and wellness program.
Life and accidental death coverage.
Short- and long-term disability coverage.
Variable incentive (target) of $75,000–$90,000, tied to new bookings, net revenue retention, and strategic account expansion.
On-target earnings of $250,000–$300,000.