Sr Sales Analyst

Oldcastle BuildingEnvelope•Dallas, TX

13d

About The Position

The Senior Sales Analyst is a highly analytical, business-minded, and results-driven role focused on driving revenue growth through data, insights, and commercial strategy. The position partners with Commercial and Marketing leadership to identify growth opportunities, improve performance, optimize customer engagement, and support data-driven decisions. The analyst leads reporting, forecasting, performance analysis, and revenue growth initiatives, translating complex data into actionable recommendations that produce measurable business outcomes. The role serves as the primary analytics partner to Commercial and Marketing teams and collaborates with Finance, IT, Operations, and Executive Leadership. It develops and maintains Power BI dashboards, scorecards, and executive reporting; supports revenue forecasting and commercial planning; analyzes marketing effectiveness and customer behavior; and applies advanced analytics, automation, and tools such as SQL, Python, and AI to improve reporting and decision-making. Success includes improved forecast accuracy, stronger adoption of data-driven decisions, effective measurement of commercial and marketing initiatives, and measurable gains in revenue growth, customer retention, and commercial effectiveness.

Requirements

At least 5 years of experience in Sales Analytics, Commercial Analytics, Business Intelligence, Revenue Operations, Sales Operations, or a related analytical function.
Experience directly supporting Commercial, Sales, or Marketing organizations.
Demonstrated success translating data and insights into measurable business results.
Experience creating executive-level dashboards, reporting, and performance scorecards.
Proven ability to influence decision-making through analytics and business insights.
Advanced Power BI experience.
Strong Excel and data analysis skills.
Strong commercial and business acumen.
Excellent analytical and problem-solving abilities.
Ability to translate complex data into actionable business recommendations.
Strong communication and presentation skills.
Ability to work effectively with senior leaders and cross-functional stakeholders.
Highly proactive, self-directed, and results-oriented.
Comfort operating in a fast-paced, growth-focused environment.

Nice To Haves

SQL experience.
Python experience.
Experience with CRM platforms such as Salesforce, Dynamics 365, HubSpot, or similar systems.
Experience with business intelligence, data visualization, and analytics tools.
Experience leveraging AI and automation tools to improve reporting and analytical efficiency.

Responsibilities

Identify, quantify, and prioritize revenue growth opportunities across customers, products, channels, and market segments.
Analyze sales, customer, product, and market performance to uncover risks and opportunities.
Partner with Commercial and Marketing leaders to develop and track strategic growth initiatives.
Recommend actions to improve revenue, profitability, customer retention, and customer lifetime value.
Support business planning and growth strategies through fact-based analysis and performance measurement.
Serve as the primary analytics partner for Commercial and Marketing teams.
Conduct ad hoc and recurring analyses for strategic and operational decision-making.
Identify performance drivers, including growth trends, customer behaviors, product performance, and market opportunities.
Translate data into insights, recommendations, and action plans.
Monitor and report on KPIs, trends, and business performance metrics.
Support revenue forecasting and commercial planning, and develop reporting and analytics to improve forecast accuracy and business visibility.
Monitor leading indicators and performance trends to identify opportunities and risks.
Create tools and dashboards that help leadership evaluate progress against revenue objectives and strategic goals.
Design, develop, and maintain Power BI dashboards, scorecards, and executive reporting tools.
Build scalable reporting solutions and standardized KPI reporting and executive performance scorecards.
Improve data accessibility and reporting efficiency through automation and process improvement.
Ensure accuracy, consistency, and integrity of reporting outputs.
Partner with Marketing to evaluate campaign effectiveness and return on investment.
Analyze customer segments, purchasing patterns, engagement trends, and growth opportunities.
Support lead generation, conversion, retention, and customer growth initiatives with data-driven insights.
Develop reporting to measure marketing performance and business impact.
Use Power BI, SQL, Python, AI tools, and automation technologies to improve reporting and decision-making capabilities.
Develop predictive and diagnostic analyses that support revenue growth initiatives.
Automate repetitive reporting and create efficient self-service analytics tools.
Continuously improve analytical capabilities through business intelligence and automation solutions.
Collaborate with Commercial, Marketing, Finance, IT, Operations, and Executive Leadership teams.
Support strategic initiatives through analysis, reporting, and performance measurement.
Present findings and recommendations to senior leaders and business stakeholders.
Advise on commercial performance, customer growth, and revenue-related opportunities.
Drive alignment between business objectives, performance measurement, and execution.