Sr Sales Analyst

Oldcastle BuildingEnvelope•Dallas, TX

12d

About The Position

OBE is seeking a highly analytical, business-minded, and results-driven Senior Sales Analyst to drive revenue growth through data, insights, and commercial strategy. The role serves as a strategic partner to Commercial and Marketing leadership, identifying growth opportunities, improving performance, optimizing customer engagement, and supporting data-driven business decisions. The analyst leads reporting, forecasting, performance analysis, and revenue growth initiatives, translating complex data into actionable recommendations and serving as a trusted advisor to leadership teams. The role includes analyzing sales, customer, product, and market performance; supporting commercial planning and revenue forecasting; creating and maintaining Power BI dashboards and executive reporting; measuring marketing campaign effectiveness and customer engagement; and using analytics, automation, and business intelligence tools to improve decision-making. The Senior Sales Analyst collaborates with Commercial, Marketing, Finance, IT, Operations, and Executive Leadership to measure performance and advance strategic initiatives. Success is defined by clear visibility into revenue performance and business risks, improved forecast accuracy, wider data-driven decision-making, consistently identified and measured growth opportunities, trusted reporting tools, optimized marketing and commercial initiatives, and measurable improvements in revenue growth, customer retention, and commercial effectiveness.

Requirements

At least 5 years of experience in Sales Analytics, Commercial Analytics, Business Intelligence, Revenue Operations, Sales Operations, or a related analytical function.
Experience directly supporting Commercial, Sales, or Marketing organizations.
Demonstrated success translating data and insights into measurable business results.
Experience creating executive-level dashboards, reporting, and performance scorecards.
Proven ability to influence decision-making through analytics and business insights.
Advanced Power BI experience.
Strong Excel and data analysis skills.
Experience with CRM platforms such as Salesforce, Dynamics 365, HubSpot, or similar systems.
Strong commercial and business acumen.
Excellent analytical and problem-solving abilities.
Ability to translate complex data into actionable business recommendations.
Strong communication and presentation skills.
Ability to work effectively with senior leaders and cross-functional stakeholders.
Proactive, self-directed, and results-oriented approach.
Comfort operating in a fast-paced, growth-focused environment.

Nice To Haves

SQL experience.
Python experience.
Experience leveraging AI and automation tools to improve reporting and analytical efficiency.
Experience with business intelligence, data visualization, and analytics tools.

Responsibilities

Identify, quantify, and prioritize revenue growth opportunities across customers, products, channels, and market segments.
Analyze sales, customer, product, and market performance to uncover risks and opportunities.
Partner with Commercial and Marketing leaders to develop and track strategic growth initiatives.
Recommend actions to improve revenue, profitability, customer retention, and customer lifetime value.
Support business planning and growth strategies through fact-based analysis and performance measurement.
Serve as the primary analytics partner for Commercial and Marketing teams and conduct recurring and ad hoc analyses.
Identify performance drivers, including growth trends, customer behavior, product performance, and market opportunities; translate findings into recommendations and action plans.
Monitor and report on KPIs, trends, and business performance metrics.
Support revenue forecasting and commercial planning; develop analytics to improve forecast accuracy and business visibility.
Monitor leading indicators and performance trends, identify opportunities and risks, and create tools and dashboards to assess progress against revenue objectives and strategic goals.
Design, develop, and maintain Power BI dashboards, scorecards, and executive reporting tools.
Build scalable reporting solutions, standardize KPI reporting, and improve reporting accessibility and efficiency through automation and process improvements.
Ensure the accuracy, consistency, and integrity of reporting outputs.
Partner with Marketing to evaluate campaign effectiveness and return on investment.
Analyze customer segments, purchasing patterns, engagement trends, and growth opportunities; support lead generation, conversion, retention, and customer growth initiatives.
Develop reporting to measure marketing performance and business impact, and identify ways to improve customer engagement and revenue generation.
Use Power BI, SQL, Python, AI tools, and automation technologies to improve reporting and decision-making capabilities.
Develop predictive and diagnostic analyses, automate repetitive reporting, and create self-service analytics tools.
Continuously improve analytical capabilities using business intelligence and automation solutions.
Collaborate with Commercial, Marketing, Finance, IT, Operations, and Executive Leadership on strategic initiatives, analysis, reporting, and performance measurement.
Present findings and recommendations to senior leaders and business stakeholders; advise on commercial performance, customer growth, and revenue opportunities.
Drive alignment between business objectives, performance measurement, and execution.