Senior Retention Marketing Manager, DTC & E-Commerce

Vego Garden•Greater Houston, TX

7d•Hybrid

About The Position

Vego Garden is seeking a Senior Retention Marketing Manager to own retention strategy across the full customer lifecycle for its DTC and e-commerce business. The role focuses on converting first-time buyers into repeat customers, increasing purchase frequency and cross-category adoption, reactivating lapsed customers, and growing customer lifetime value and profitable existing-customer revenue. The manager will combine strategic planning with hands-on execution, using lifecycle marketing, segmentation, behavioral insights, and experimentation to develop effective customer experiences. The position leads email, SMS, and other relevant lifecycle channels, including automated journeys and promotional campaigns. It analyzes customer cohorts and performance, develops reporting, and runs structured experiments to evaluate messaging, offers, timing, segmentation, and journeys. The manager also collaborates with acquisition, creative, content, merchandising, e-commerce, and customer experience teams, and manages relevant agency, platform, and contractor relationships. This is a full-time hybrid position based in Tomball, Texas, with four days onsite and one remote workday per week. The schedule is Monday through Friday, 8:30 a.m. to 5:00 p.m., with a 30-minute lunch break from noon to 12:30 p.m.

Requirements

At least 5 years of specialized experience in retention and lifecycle marketing, with ownership of retention strategy and programs for a DTC or e-commerce business.
Direct experience with a DTC consumer product brand, ideally involving physical products and repeat-purchase or cross-category growth.
Understanding of retention challenges unique to DTC consumer products.
Experience leading, mentoring, and developing retention and lifecycle marketing team members, including setting strategic direction and priorities.
Demonstrated results developing and executing retention strategies that improve repeat purchase rate, purchase frequency, existing-customer revenue, or customer lifetime value.
Deep expertise in lifecycle marketing strategy, including customer segmentation, behavioral triggers, cohort-based strategies, customer journeys, and advanced lifecycle automation.
Hands-on expertise with email and SMS platforms such as Klaviyo or comparable tools, including automation, segmentation, testing, and performance reporting.
Strong analytical skills and experience using cohort analysis and customer data to identify retention opportunities and guide decisions.
Understanding of contribution margin, promotional economics, and trade-offs between short-term revenue and long-term customer value.
Ability to translate customer insights into compelling messaging, relevant offers, and personalized lifecycle experiences that drive measurable results.
Strong cross-functional collaboration and project management skills.
Comfort moving between strategic planning, hands-on execution, and performance analysis in a fast-paced environment.

Nice To Haves

Experience in gardening, home, outdoor living, or other categories with seasonal demand and longer purchase cycles.
Experience with Shopify, loyalty platforms, customer data tools, or subscription programs.
Experience designing incrementality tests or working with business intelligence tools and SQL.
Personal interest in gardening and helping customers build confidence as they grow.

Responsibilities

Build and execute a retention roadmap to increase repeat purchase rate, purchase frequency, cross-category adoption, and customer lifetime value.
Identify high-impact opportunities across onboarding, second-purchase conversion, cross-sell, loyalty, and win-back.
Develop customer journeys that account for gardening seasonality, product ownership, and evolving customer needs.
Partner with the Growth Director to set retention goals, prioritize investments, and forecast existing-customer revenue.
Own the strategy and execution of email, SMS, and other relevant lifecycle channels, including automated journeys and promotional campaigns.
Build segmented, personalized experiences based on purchase history, engagement, customer value, and lifecycle stage.
Strengthen post-purchase journeys with product education, timely recommendations, and content that helps customers succeed in their gardens.
Manage the retention calendar, balancing education, product discovery, seasonal demand, and promotional activity.
Establish standards for deliverability, audience health, consent, and communication frequency.
Analyze customer cohorts to understand repeat purchase patterns, time to second purchase, category progression, and lapse risk.
Build reporting connecting retention activity to customer behavior, revenue, and profitability.
Run structured experiments across messaging, offers, timing, segmentation, and customer journeys; use holdouts and incrementality testing where appropriate.
Turn customer feedback and performance insights into recommendations for marketing, merchandising, and customer experience.
Partner with acquisition teams to improve customer quality and connect first-purchase campaigns with long-term value.
Work with Creative, Content, Merchandising, E-commerce, and Customer Experience teams to deliver cohesive customer journeys.
Shape loyalty and referral initiatives based on customer needs and business economics.
Manage relevant agency, platform, and contractor relationships.

Benefits

Salary range of $80,000–$110,000.
Flexible paid time off, with 12 PTO days per year accrued bi-weekly and incremental annual increases.
Seven paid holidays.
401(k) contribution match of 4%.
Comprehensive medical, dental, vision, and life insurance plans.
The company pays 100% of employee premiums for dental, vision, life, and select medical plans.
Toll roads allowance of $100 per month for hybrid employees.
Phone allowance of $50 per month.
Professional development reimbursement.
Company-sponsored breakfasts and lunches.
Supportive leadership, engaging activities, employee appreciation, and other workplace perks.