Senior Retail Media Manager

Jellyfish • New York, NY

4d • $90,000 - $120,000

About The Position

Jellyfish is seeking a Senior Manager, Retail Media to lead campaign strategy, activation, and performance across multiple retail media networks for a major, high-visibility household brand. This hands-on, client-facing role owns a multi-retailer portfolio spanning Walmart Connect, Target Roundel, Criteo, and Home Depot's Orange Apron Media. The role has substantial autonomy, with clear scope, priorities, and senior-level direction, and is responsible for running platforms end to end and leading the team supporting them.

The position covers campaign architecture, targeting and bid strategy, budget pacing and allocation, performance analysis, tentpole planning, client communications, budget governance, retailer partnerships, team development, process documentation, and contributions to annual and quarterly planning. The account is in an active build phase, with platform structures, measurement approaches, and the retail media operating model being redesigned.

Requirements

• At least 5 years of experience in retail media or commerce media, including hands-on ownership of self-service retail media networks.
• Demonstrated depth in Walmart Connect and/or Target Roundel (TPA/self-service); experience across two or more relevant platforms is a significant advantage.
• Strong command of budget management, including pacing, caps, flighting, invoice reconciliation, and spend or billing discrepancy resolution.
• Experience leading client-facing communications, performance readouts, recommendations, and expectation management.
• Ability to own the client and campaign operating rhythm, connect platform activity to client objectives, and lead client conversations.
• Experience managing, mentoring, or directing junior team members, including delegating work, reviewing output, and developing people.
• Demonstrated senior-level self-direction, including setting plans, executing workstreams, and reporting progress.
• Exceptional organization across campaigns, budgets, timelines, and client deliverables, supported by structured trackers, documented processes, and clean campaign taxonomies.
• Advanced Excel and analytical skills, including turning platform exports into executive-ready insights.
• Based in the US and available during core US business hours.

Nice To Haves

• Criteo self-service experience.
• Experience with Amazon Ads, Instacart, Kroger Precision Marketing, CitrusAd, or Home Depot's Orange Apron Media.
• Familiarity with Skai, Pacvue, or a similar retail media management platform.
• Experience managing Walmart Connect or Roundel through a major tentpole event at meaningful spend levels.
• Experience with retailer credit and make-good processes or platform outage remediation.
• Experience working with distributed or offshore execution teams.
• Experience with reporting and visualization tools such as Tableau or Looker.
• Category experience in home care, home appliances, or durable goods.
• Familiarity with retail media measurement nuances, including attribution windows, in-store versus online attribution, and dual-seat or duplication risk.
• Central or Eastern time zone availability is preferred.

Responsibilities

• Own multi-retailer platform strategy and execution, including campaign architecture, keyword and targeting strategy, bidding, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning.
• Translate retailer-specific results into portfolio-level insights, budget recommendations, incrementality perspectives, and category and competitive context.
• Lead the operating rhythm for assigned platforms, including setting agendas, presenting performance and recommendations, flagging risks, and following through on commitments.
• Govern budgets through pacing, spend caps, flight dating, billing reconciliation, and resolution or escalation of discrepancies, outages, and attribution gaps.
• Lead make-good and credit conversations with retailer partners.
• Build relationships with Walmart Connect, Roundel, and Criteo partner teams to secure support, access betas, and resolve issues.
• Manage, coach, and develop Associates and Senior Associates; set priorities, review work, and provide regular feedback.
• Document campaign structures, naming conventions, QA checklists, and optimization cadences; set quality standards for the team and offshore execution partners.
• Contribute to annual and quarterly planning, new product launch support plans, and test-and-learn roadmaps with account leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed